15. Most airlines offer the same service with very littledifferentiation. Air travel is usually infrequent andoften involves a fairly high expenditure. Given thesefacts, consumers often shop for the best, lowest price.Such consumer behavior is best described as.a. HabitualComplexb. Variety Seeking d. Dissonance Reducing16. Southwest Airlines sticks to a very basic, no-frillsmodel – just the flight at a reasonable cost. Shuttle byUnited tries to build upon the basic flight by offeringother benefits such as first-class seating and otheramenities. These additional amenities might best bedescribed as:a. Actual Productb. Product Attributes d. Extended Productc. Core Product17. Augustine Medical is faced with a decision about howto price the Bair Hugger heating system. What weknow is that it doesn't have a patent on the blower andit is easy to copy, so competitors are likely to enter themarket. What kind of new-product pricing strategy doyou recommend for the BLOWER?a. Market Penetration c. Market Skimmingb. Premiumd. Deep Discounting18. Augustine DOES have a patent on the disposableblanket, so it is not easily copied. Even if they price itvery high (10 times more than cost) they still are pricedvery competitively in the marketplace. And they canalways lower the price on this unique product graduallyover time. This describes what kind of new productpricing strategy?a. Market Penetration c. Market Skimmingb. Premiumd. Cherry Picking

15. Most airlines offer the same service with very little differentiation. Air travel is usually infrequent and often involves a fairly high expenditure. Given these facts, consumers often shop for the best, lowest price. Such consumer behavior is best described as. abitual c. Complex ariety Seeking d. Dissonance Reducing

15. Most airlines offer the same service with very little differentiation. Air travel is usually infrequent and often involves a fairly high expenditure. Given these facts, consumers often shop for the best, lowest price. Such consumer behavior is best described as. abitual c. Complex ariety Seeking d. Dissonance Reducing

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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5. Which of the following best describes a "sales funnel"? Group of answer choices A sales funnel is the process after a sales is closed where the customer receives the product and begins using it. A process whereby sales decrease over time as if they are going into a funnel. A process of drawing in people who might be good purchasers of your product by first finding out which are interested and have money to spend, then eventually leading them to purchase your product. A sales funnel is used by department stores during key sale weekends. In a sales funnel, each day the price is reduced until the product is finally available at the lowest possible price.
1.In the context of retail employment, the ‘retailing myth’ is a blessing that requires no ‘actions’ to dispel. True/False? Justify your answer.
Part d Please answer only part d . Please answer very soon will give rating surely
A Moving to another question will save this response. Question 14 Giant Beanstalks is a company based in Maryland that processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstales. The companys products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country. O a intensive distribution O b. selective distribution Oc inclusive distribution O d. exclusive distribution O e. extensive distribution
Carriage and insurance paid to (CIP) are one of the terms of sale is used in place of which of the following? A. Free alongside ship (FAS) B. Cost, insurance, and freight (CIF) C. Cost and freight (CFR) D. Free onboard (FOB)
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Please do not give solution in image format thanku Despitethe fact that new product development haven been kept secret in most phases of the commercial aircraft industry, Airbus recently made a public announcement that they would develop and launch a new type of plane that has larger capacity than any previous commercial plane. Planes of the size would be able to land only in a handful of airports in the world. Explain why they may have changed their strategy regarding announcements in this context.
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tps://learn.umg 8 for help, etc.. Make sure that you are specific in your response. ▪ You must use course material to support your responses and APA in-text citations with a reference list. The Five Scenarios • You are a state governor. An influential political group's leader comes to meet with you, asking for more money to be spent on shelters for the homeless, on programs to help them get jobs, and on community mental-health programs. You know there is very little money in the state budget to help with new programs. You also know that come election day you will need the group's help. Should you make a promise to the leader to help or not? 1+1 Imagine you are a physician making a decision on behalf of a patient who has left the matter up to you. The patient has an unusual infection, which lasts for a short time. The infection has a 15% chance of causing permanent brain damage. You may undertake a procedure that will prevent brain damage from the infection (with 100% probability).…
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13 ANSWER A-C ONLY
XYZ medical company sold medicines which already expired on 20.10.2019 but they replaced the date with 20.10.2020 in its packaging, this is being done by the company in order to increase their profit. However, after these medicines were sold and consumed, around 200 children lost their lives. Which ethical dilemma issue is involved here and which ethical principle is violated by XYZ Company? a. Conflict of interest and Principle of Justice b. Customer confidence and Principle of Non- Maleficence c. Use of Corporate Resource and Principle of Respect for Autonomy