14. Which three (choose all three) of the following arguments are often used to suppe franchising as a means of internationalization?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
14. Which three (choose all three) of the following arguments are often used to suppor
franchising as a means of internationalization?
Select one:
O a. Franchising establishes an immediate presence overseas with relatively little dir
investment
b. Franchising allows the franchisee to benefit from the global brand image and
marketing expenditure of the franchiser
O c. Franchising provides opportunities for technical economies of scale
O d. Franchising allows the franchisor to retain substantial control whilst benefiting f
the franchisees 'local' knowledge
O e. Franchising removes restrictions on what the franchisor can or cannot do
Transcribed Image Text:14. Which three (choose all three) of the following arguments are often used to suppor franchising as a means of internationalization? Select one: O a. Franchising establishes an immediate presence overseas with relatively little dir investment b. Franchising allows the franchisee to benefit from the global brand image and marketing expenditure of the franchiser O c. Franchising provides opportunities for technical economies of scale O d. Franchising allows the franchisor to retain substantial control whilst benefiting f the franchisees 'local' knowledge O e. Franchising removes restrictions on what the franchisor can or cannot do
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Export-Trading
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning