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- 5) Plastical Company is a manufacturer of plastic box that are used by Sally's Beauty to contain its' cosmetic product. In this instance, Plastical Company acts as a A) retailer B) marketing intermediary C) customer D) media E) supplierWhich among the following is not an intangible asset? A)Trademark B)Inventory C)Patent D)CopyrightCo-branding is ________. A) the process of selling a famous brand to a third party B) an agreement to produce and market another company's product C) a legal protection given to owners for exclusive rights to the use of brands D) a method of testing and evaluating a new product E) a partnership
- (1) Is there a point at which responsibility for productsafety shifts from the seller to the buyer? Explain youranswer. (2) If providing full information about productsraises prices, should businesses still be required to doso? Why or why not?Using the VBON website, describe; a) a law that applies to LPNs, b) a regulation that applies to LPNs and c) a guidance document that applies to LPNsInstructions: please put the data in excel , or at least try to do so. --------- Company Z has the following historical sales information for one of its hydraulic pump models for the last 4 years: (the only image attached (period, years)) ---------------------------------------On the other hand, the manufacturing process used by Company Z is sequential* and has the following characteristics: Machines that can be used in any order** M1 M2 M3 M4Production rate per machine per hour 7 4.75 4.25 6.50Machine efficiency % 0.9 0.95 1 0.85Machine reliability % 0.70 0.95 1 0.80 Sequential; in the sense that the output of Mi is…
- 1. This refers to measure of how well customer expectation from a purchased product or service have been met. a Consumer goods c. Marketing b.Satisfaction d. Brand equity 2. This is the appreciation in a brand’s value from the point of view of customers. a. Brand equity c.Marketing b.Satisfaction d. Consumer goods 3. These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another. a. Brand equity c. Marketing b. Consumer goods d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a. Durable c.Marketing b. Primary demand d. Consumer goodsIn response to a supplier may often direct a buyer to their website. O none of the other four options are correct O proposal solicitation O order-routine specification supplier development O electronic procurement1. Overselling: In class we encountered examples where firms got in trouble for selling customers services they did not need or require (e.g. Wells Fargo). Is preventing overselling the responsibility of the seller or the buyer? How does your answer depend on whether we are considering (a) a car salesman (selling you a $50k BMW), (b) a dentist ("selling" you a $10k implant), or (c) a plastic surgeon ("selling" you an elective $10k face lift). What institutions are in place to address these issues?
- 1. The following applies to relationship marketing except. a. Focuses on maintaining long-term bonds b. Focuses on the sales transaction c. Views personalized service as key7) Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________. A) financial intermediariesB) physical distribution firmsC) marketing service agenciesD) resellers 8) A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.A) teamsB) audiencesC) marketsD) publics 9) Which of the following is NOT an example of a public that is part of a company's marketing environment? A) financial B) mediaC) governmentD) marketing department1. What is support in site selection of franchise food and drink. 2. What is training for staff and management of franchise food and drink. 3. What is support in advertising of franchise food and drink.