1. Why do managers use strategic analysis? 2. Describe a firm's macro environment and how managers use PESTEL to understand it. 3. What is a firm's micro environment and why is it important? 4. When does a firm have a competitive advantage over its rivals? 5. What do strategic group members have in common with each other? What impact do firms outside a strategic group have on those in that group? 6. How does strategic analysis help a firm develop its own strategic position? Why should that position be unique?
1. Why do managers use strategic analysis? 2. Describe a firm's macro environment and how managers use PESTEL to understand it. 3. What is a firm's micro environment and why is it important? 4. When does a firm have a competitive advantage over its rivals? 5. What do strategic group members have in common with each other? What impact do firms outside a strategic group have on those in that group? 6. How does strategic analysis help a firm develop its own strategic position? Why should that position be unique?
Chapter8: Strategic Analysis: Understanding A Firm’s Competitive Environment
Section: Chapter Questions
Problem 9CRQ: What do strategic group members have in common with each other? What impact do firms outside a...
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