1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size Services
1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker: Small Size Manufacturing Small Size Hospitality Small Size Services Medium Size Manufacturing Medium Size Hospitality Medium Size Services Large Size Manufacturing Large Size Hospitality Large Size Services
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
1. Review the provided CRM data to guide you in selecting the buying firm that will maximize revenue for DataLocker. Once you have analyzed the CRM data, select the appropriate industry that will maximize revenue for DataLocker:
- Small Size Manufacturing
- Small Size Hospitality
- Small Size Services
- Medium Size Manufacturing
- Medium Size Hospitality
- Medium Size Services
- Large Size Manufacturing
- Large Size Hospitality
- Large Size Services
![Industry Totals
Select Industry
Sales Generated
Profit Generated
Acquisition Costs
Select Industry
Size
Sales generated LY
Profit generated LY
Acquisition costs
Industry Totals
Sales Generated
Profit Generated
Acquisition Costs
Manufacturing
$310,500
$170,100
$30,600
Services
$818,100
$491,580
$50,400
Industry Totals
Select Industry
Sales Generated
Profit Generated
Acquisition Costs
Industry Totals
Select Industry
Hospitality
Sales Generated
Profit Generated
Acquisition Costs
$311,400
$196,920
$32,400
All
$1,440,000
$858,600
$113,400
Business size: small is 1-99 employees, medium is 100 to 499 employees, large is 500+
Total sales from client last year
Total profit from client. Profit is defined as revenue minus costs of good sold and delivery costs.
Total costs required to acquire the customer's first order (e.g., travel costs, employee hourly costs, etc.)](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fa00806a2-a976-47cb-9e07-6218a9e266be%2Faa4e4079-b0e4-4eab-8038-ce4d1e9b1f03%2Fut2sgbr_processed.png&w=3840&q=75)
Transcribed Image Text:Industry Totals
Select Industry
Sales Generated
Profit Generated
Acquisition Costs
Select Industry
Size
Sales generated LY
Profit generated LY
Acquisition costs
Industry Totals
Sales Generated
Profit Generated
Acquisition Costs
Manufacturing
$310,500
$170,100
$30,600
Services
$818,100
$491,580
$50,400
Industry Totals
Select Industry
Sales Generated
Profit Generated
Acquisition Costs
Industry Totals
Select Industry
Hospitality
Sales Generated
Profit Generated
Acquisition Costs
$311,400
$196,920
$32,400
All
$1,440,000
$858,600
$113,400
Business size: small is 1-99 employees, medium is 100 to 499 employees, large is 500+
Total sales from client last year
Total profit from client. Profit is defined as revenue minus costs of good sold and delivery costs.
Total costs required to acquire the customer's first order (e.g., travel costs, employee hourly costs, etc.)
![Size
Industry
Medium Hospitality
Small
Services
Medium Hospitality
Medium Hospitality
Small Manufacturing
Small Hospitality
Small Services
Medium Manufacturing
Hospitality
Services
Services
Hospitality
Services
Large
Services
Medium Hospitality
Medium Manufacturing
Small
Services
Medium
Services
Services
Services
Large Manufacturing
Medium Manufacturing
Medium Manufacturing
Large Hospitality
Large Hospitality
Small
Services
Medium
Services
Medium Services
Large
Medium
Medium
Small
Small
Large
Small
Large
Services
Medium Manufacturing
Small
Services
Large
Manufacturing
Large Manufacturing
Medium Hospitality
Small Services
Medium Hospitality
Medium Manufacturing
Small Manufacturing
Small
Small
Large
Small
Services
Manufacturing
Medium Hospitality
Large Hospitality
Services
Services
Services
Services
Services
Medium Hospitality
Large
Small
Hospitality
Services
Medium
Small
Small
Sales generated LY
$32,400
$46,800
$9,900
$18,000
$31,500
$25,200
$31,500
$18,900
$15,300
$10,800
$28,800
$10,800
$70,200
$28,800
$34,200
$31,500
$71,100
$49,500
$22,500
$55,800
$9,900
$58,500
$20,700
$18,900
$10,800
$60,300
$31,500
$29,700
$20,700
$24,300
$19,800
$6,300
$28,800
$34,200
$20,700
$18,000
$35,100
$33,300
$15,300
$50,400
$15,300
$11,700
$19,800
$20,700
$31,500
$54,900
$22,500
$16,200
$28,800
$27,900
Profit generated LY
$22,680
$24,300
$6,930
$9,000
$18,900
$15,120
$15,750
$11,340
$10,710
$7,380
$15,300
$5,400
$35,100
$21,420
$17,100
$15,750
$49,770
$29,700
$28,350
$34,380
$4,950
$29,250
$12,420
$20,340
$5,400
$18,180
$15,750
$20,790
$10,350
$17,010
$22,680
$1,980
$17,280
$23,940
$14,490
$10,800
$17,550
$16,650
$7,650
$30,240
$9,180
$7,020
$9,900
$12,420
$15,750
$27,450
$15,750
$8,100
$21,420
$19,530
Acquisition costs
$4,500
$1,800
$1,800
$900
$1,800
$900
$4,500
$2,700
$900
$1,800
$900
$1,800
$1,800
$4,500
$900
$900
$1,800
$2,700
$1,800
$1,800
$1,800
$1,800
$4,500
$4,500
$4,500
$900
$1,800
$4,500
$1,800
$4,500
$2,700
$1,800
$2,700
$1,800
$900
$2,700
$2,700
$2,700
$900
$2,700
$2,700
$2,700
$2,700
$1,800
$1,800
$2,700
$900
$1,800
$1,800
$1,800](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fa00806a2-a976-47cb-9e07-6218a9e266be%2Faa4e4079-b0e4-4eab-8038-ce4d1e9b1f03%2Fqm0vl_processed.png&w=3840&q=75)
Transcribed Image Text:Size
Industry
Medium Hospitality
Small
Services
Medium Hospitality
Medium Hospitality
Small Manufacturing
Small Hospitality
Small Services
Medium Manufacturing
Hospitality
Services
Services
Hospitality
Services
Large
Services
Medium Hospitality
Medium Manufacturing
Small
Services
Medium
Services
Services
Services
Large Manufacturing
Medium Manufacturing
Medium Manufacturing
Large Hospitality
Large Hospitality
Small
Services
Medium
Services
Medium Services
Large
Medium
Medium
Small
Small
Large
Small
Large
Services
Medium Manufacturing
Small
Services
Large
Manufacturing
Large Manufacturing
Medium Hospitality
Small Services
Medium Hospitality
Medium Manufacturing
Small Manufacturing
Small
Small
Large
Small
Services
Manufacturing
Medium Hospitality
Large Hospitality
Services
Services
Services
Services
Services
Medium Hospitality
Large
Small
Hospitality
Services
Medium
Small
Small
Sales generated LY
$32,400
$46,800
$9,900
$18,000
$31,500
$25,200
$31,500
$18,900
$15,300
$10,800
$28,800
$10,800
$70,200
$28,800
$34,200
$31,500
$71,100
$49,500
$22,500
$55,800
$9,900
$58,500
$20,700
$18,900
$10,800
$60,300
$31,500
$29,700
$20,700
$24,300
$19,800
$6,300
$28,800
$34,200
$20,700
$18,000
$35,100
$33,300
$15,300
$50,400
$15,300
$11,700
$19,800
$20,700
$31,500
$54,900
$22,500
$16,200
$28,800
$27,900
Profit generated LY
$22,680
$24,300
$6,930
$9,000
$18,900
$15,120
$15,750
$11,340
$10,710
$7,380
$15,300
$5,400
$35,100
$21,420
$17,100
$15,750
$49,770
$29,700
$28,350
$34,380
$4,950
$29,250
$12,420
$20,340
$5,400
$18,180
$15,750
$20,790
$10,350
$17,010
$22,680
$1,980
$17,280
$23,940
$14,490
$10,800
$17,550
$16,650
$7,650
$30,240
$9,180
$7,020
$9,900
$12,420
$15,750
$27,450
$15,750
$8,100
$21,420
$19,530
Acquisition costs
$4,500
$1,800
$1,800
$900
$1,800
$900
$4,500
$2,700
$900
$1,800
$900
$1,800
$1,800
$4,500
$900
$900
$1,800
$2,700
$1,800
$1,800
$1,800
$1,800
$4,500
$4,500
$4,500
$900
$1,800
$4,500
$1,800
$4,500
$2,700
$1,800
$2,700
$1,800
$900
$2,700
$2,700
$2,700
$900
$2,700
$2,700
$2,700
$2,700
$1,800
$1,800
$2,700
$900
$1,800
$1,800
$1,800
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