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1. Money is often associated with and can influence our success or failure, social scceptability, security, love, and freedom. 2. A person who craves a newer phone that better satisfies his needs moves his ideal state 3. Deodorants and mouthwash ads usually depend on coercive power to threaten the audience about the negative consequences of not using product. 4. Jane's income allows her to buy just the needed amount of food and clothing she needs without extras. Her income is called discretionary income. 5. We consider a group of consumers who share a set of social relationships based on usage of or interest in a product as a brand community. 6. Marc is comparing the new iPhone and new Samsung phones based on specs and features. He is in the information search stage in the consumer decision-making. 7. When we try to avoid or distance ourselves from a certain group because we hate the group's behavior or ideas, this is called the avoidance gr 8. Many st

1. Money is often associated with and can influence our success or failure, social scceptability, security, love, and freedom. 2. A person who craves a newer phone that better satisfies his needs moves his ideal state 3. Deodorants and mouthwash ads usually depend on coercive power to threaten the audience about the negative consequences of not using product. 4. Jane's income allows her to buy just the needed amount of food and clothing she needs without extras. Her income is called discretionary income. 5. We consider a group of consumers who share a set of social relationships based on usage of or interest in a product as a brand community. 6. Marc is comparing the new iPhone and new Samsung phones based on specs and features. He is in the information search stage in the consumer decision-making. 7. When we try to avoid or distance ourselves from a certain group because we hate the group's behavior or ideas, this is called the avoidance gr 8. Many st

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Money is often associated with and can influence our success or failure, social acceptability, security, love, and freedom. 2. A person who craves a newer phone that better satisfies his needs moves his ideal state 3. Deodorants and mouthwash ads usually depend on coercive power to threaten the audience about the negative consequences of not exte's income allows her to buy just the needed amount of food and clothing she needs without extras. Her income is called discretionary income. 5. We consider a group of consumers who share a set of social relationships based on usage of or interest in a product as a brand community. 6. Marc is comparing the new iPhone and new Samsung phones based on specs and features. He is in the information search stage in the consumer decision-making. 7. When we try to avoid or distance ourselves from a certain group because we hate the group's behavior or ideas, this is called the avoidance groHD 8. Many store
Transcribed Image Text:1. Money is often associated with and can influence our success or failure, social acceptability, security, love, and freedom. 2. A person who craves a newer phone that better satisfies his needs moves his ideal state 3. Deodorants and mouthwash ads usually depend on coercive power to threaten the audience about the negative consequences of not exte's income allows her to buy just the needed amount of food and clothing she needs without extras. Her income is called discretionary income. 5. We consider a group of consumers who share a set of social relationships based on usage of or interest in a product as a brand community. 6. Marc is comparing the new iPhone and new Samsung phones based on specs and features. He is in the information search stage in the consumer decision-making. 7. When we try to avoid or distance ourselves from a certain group because we hate the group's behavior or ideas, this is called the avoidance groHD 8. Many store
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