1. Integrated Marketing Communications is the coordination of all or some of the six promotional tools used for campaign purposes: A. True B. False Justify (explain) in your own words, don't copy and paste.
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1. Integrated Marketing Communications is the coordination of all or some of the six promotional tools used for campaign purposes:
A. True
B. False
Justify (explain) in your own words, don't copy and paste.
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- 9. Hawaiian Punch has 94% brand recognition in its category. However, they have low share in the direct store delivery (DSD) channel that relies HEAVILY on bottlers and other distributors to get their products on the shelves. Thus, if they were to invest in more promotions to increase volume in the DSD channel, they should consider using: a. Push with Trade Promotions c. Pull with Trade Promotions b. Pull with Advertising d. Push with Advertising 10. Mary Kay was considering introducing new product, a hair care line, into a new market. This risky market growth strategy is best described as. a. Market Development c. Diversification b. Penetration d. Product Development 11. Mary Kay is most likely considering this because the stage of its life cycle. company is in its a. Introduction c. Decline b. Maturity d. Growth 12. Southwest has an overall commitment to "Connecting people to what's important in their lives through friendly, reliable, and low-cost air travel." This represents the…Some people love Apple products. They see their quality, and image is something that appeals to them. What is the marketing term for this? a. publicity objective b. marketing differentiator c. competitive advantage d. sales promotional themeKeep McDonald's advertise in your mind and identify following: a. Target Market of an ad b. Positioning of an ad c. Do you find the ad effective? Why or why not
- 8. You are responsible for developing a comprehensive promotional strategy for a new product launch. Demonstrate your understanding of promotional concepts by differentiating between the two main kinds of promotional strategies - "push" and "pull". Provide real-world examples of each type and explain how and when they are used effectively to achieve marketing objectives in this scenario.Which of the following types of advertising does not require a mortgage loan originator (MLO) to include thair individual MLS unique identifier? A) Business cards B) Advertisements without interest rates C) Advertisements for the mortgage company itself D) Advertisements through social mediaAD Link https://www.youtube.com/watch?v=J-WcRAnEokk&feature=youtu.be 1. See the above ads and identify following: a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad
- The Lexus and Black Panther product placement campaign is an example of a. personal selling. b. direct marketing. c. social media. d. advertising. e. sales promotions.Q2 Considering the promotional mix, paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as___________________. Select one: a. public relations b. personal selling c. sales promotion d. advertisingApply the Message Execution Forms, used in major advertising decisions in the current market practices. Mention the advertisement links for each execution form. (Use any six and in two lines tell why you selected the type)
- 1. In terms of Advertising, write one advertisement for each of the following Ads below; a. Write one persausive ad that appeals to urgency. b. Write one persausive ad that appeals living a good life.Which of the following is a sales promotion tool? a) You tube videos b) Advertising c) Loyalty cards d) Door-to-door sellingIntegrated marketing communication is used to coordinate the delivery of a consistent message to consumers through multiple promotional channels. () a) True b) False