1. How does the brand segment the market for novelty ice-cream? Geographic? Demographic? Psychographic (lifestyle)? Benefit sought? Explain and include 1 reference. 2. Which targeting strategy (see link) have they chosen? 3. Which positioning strategy (or strategies) (strategies) are they using? Explain.

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Q: Amazon, Alibaba (China), Apple, Google, Fa ebook, platforms that attract millions of users daily.…

A: Marketing in today's era is a wide concept. It is incomplete without digital marketing. Digital…

Q: Explain the hierarchy of brand associations. Give examples at each level.

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A: The product mix and product line of the organization are closely related to each other. Many…

Q: Define supply chain management. Why is it important?

A: Management is to direct and control the resources of a company so that everything run smoothly.…

Q: What is meant by Material resources are tangible?

A: A business tend to produce goods and services which requires various resources to support the…

Q: Discuss how product deletion is used to improve product mixes.

A: Marketing mix make use of controllable factors which are known as product, price, place and…

Q: Describe the nature of nonprofit marketing.

A: Marketing explains how to identify potential customers and then design products which are of…

Q: Identify the intensity of market coverage.

A: Every marketing manager should be aware of the three types of target market coverage: intensive…

Q: Explain the concepts of product line and product mix and how they are related.

A: Marketing mix is the strategy of making comprehensive plan for Marketing business goods and…

Q: Process engineering and inventory management focuses on what is being carried - work, cash, and…

A: Supply chain management efficiency is an important part of the organization's success and growth.

Q: Indigo Books & Music swot analysis

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A: If a company is trying to serve every single person then it will dilute the value it is providing to…

Q: Questions The recovery plan will have special focus on youth and women, supporting them to be the…

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Q: Describe the characteristics of a customer who is (a) assertive as well as a (b)angry customer.…

A: Customers are individuals or companies who buy the products or services of another company.…

Q: Warranties

A: A product is manufactured by a particular firm. It is then sold in the market. End consumers…

Q: Critically evaluate the role of sustainability in marketing.

A: Sustainability in marketing is no longer considered just a trend that is blindly followed by…

Q: Explain SWOT analysis.

A: Marketing research involves scanning of environment factors which may affect operational and…

Q: They have decided to hire you as their Marketing Consultant seeking a second opinion and…

A: As a result, the company has decided to hire me as a consultant to help them achieve their goals.…

Q: Should marketers play a role in helping consumers avoid the dark side?

A: A person who is responsible for developing a connection between a consumer and the product is called…

Q: 2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. They are filled with…

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Q: . List several reasons consumers often blame intermediaries for distribution inefficiencies.

A: Many manufacturers do not sell products or services directly to consumers, instead of relying on…

Q: solution for this question with example for the steps with Segmentation, targeting, diffrenetation…

A: Marketing helps a company to sell its products and services and build profits. There are various…

Q: What is the purpose of intellectual property act? * O Protect you from corporate espionage O Protect…

A: The meaning of word espionage means spying any company prevailing in the market. The government…

Q: How can you say that life is going on so far? list some of the signs that life is going on so far

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Q: Write a short note on Singer Sewing Company.

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Q: Suppose you are a team leader of a marketing department in a growing or small  pharmaceutical…

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Q: Compare and contrast the four major types of marketing channels for consumer products. Through

A: Marketing channel- A marketing channel is described as the set of individuals, organizations and…

Q: Channel cooperation requires that members support the overall channel goals to achieve individual…

A: Businesses participate in channel management to increase the reach of their products to the broadest…

Q: What are the major functions of labeling?

A: Labelling- It is a part of the branding and also enables product identification. Labelling printed…

Q: rket analysis? Describe

A: A market analysis is a thorough investigation of a market within a specific industry. It examine the…

Q: aspects of the environmental analysis that would be important to consider that are not covered by…

A: A SWOT analysis assesses the company's strengths, weaknesses, opportunities, and threats. SWOT…

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A: Retailers sell the product to final consumers through retail store. Generally smaller amount of…

Q: A QR code on TV as a Superbowl ad was very creative. Many people the ad but not the brand. This is…

A: Vampire creativity

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Q: An email from Amazon.com offers free shipping on your next purchase of more than $40. This is an…

A: There are many types of discounts provided by companies such as Amazon. The details are discussed as…

Q: How is The Cocoa Exchange different than its parent company (Mars, Inc.)?

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Q: John works for a marketing company and she tries to understand how audiences choose media because it…

A: In marketing the role of communication is equally important as any other marketing aspects like…

Q: Introduction about Watermelon Oreos

A: Oreo's are the world's finest biscuit brand which consists of two layers of wafers with a sweet…

Q: Describe the different tools of public relations

A: The communication between the brand and the public, with an objective to maintain mutual…

Q: Explain the major components of branding, including brand types, branding strategies, and brand…

A: Branding- It is endowing services and products with the power of the brand. Branding is the…

Q: Apply the stages of a a practical example.'

A: B2B sales process refers to sales which is made to the other businesses which direct serves to the…

Q: Analyze the growth of franchising.

A: A franchise is a joint venture between a franchisor and the franchisee. The original company is the…

Q: There is a growing acceptance in the use of models in mainstream marketing planning. Although there…

A: The phrase "product life cycle" includes the time between when a product is launched to the market…

Q: t is drip marketi

A: Significance of drip marketing: 1.Automation. Drip emailing's main feature is that it is a sure time…

Q: Explain how companies manage existing products through line extensions and product modifications.

A: Product- A product is an item provided for sale. A product might be an item or a service. Products…

Q: critically analyse how the advertisement uses persuasive techniques

A: Persuasion is utilized in a variety of scenarios, from sales negotiations to arranging weekend plans…

Q: State the difference between Motivating and Leading.

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A: Marketing is the process of attracting customers towards a particular product or service using a…

Q: How are The Cocoa Exchange’s sustainability efforts impactful?

A: Sustainability- In the widest sense, sustainability refers to the capability to support or maintain…