(1) If marketers are advised against blatantlypromoting their products in social media, why shouldthey bother using these media at all? (2) How shouldcompanies respond to unfair criticism leveled at themthrough social media?
(1) If marketers are advised against blatantlypromoting their products in social media, why shouldthey bother using these media at all? (2) How shouldcompanies respond to unfair criticism leveled at themthrough social media?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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(1) If marketers are advised against blatantly
promoting their products in social media, why should
they bother using these media at all? (2) How should
companies respond to unfair criticism leveled at them
through social media?
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