(1) Do you think real-time translation, even if it getsclose to the quality of human translators, will evereliminate the need to learn other languages in order tocommunicate effectively with diverse, globalaudiences? Why or why not? (2) Would it be worth theeffort to learn at least a few basic words and phrasesin the language of a foreign business partner if theother party speaks your language? Why or why not?

(1) Do you think real-time translation, even if it getsclose to the quality of human translators, will evereliminate the need to learn other languages in order tocommunicate effectively with diverse, globalaudiences? Why or why not? (2) Would it be worth theeffort to learn at least a few basic words and phrasesin the language of a foreign business partner if theother party speaks your language? Why or why not?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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