Social Media I chose to do my research paper on social media because I have an interest of the many different ways people can interact with each other worldwide. Whether you live in the United States of America, or in the Middle East, there are many ways we can communicate with one another, with social media being the most popular way of doing so. In this paper I will discuss the meaning of social media, as well as the different types of social media one can use, the purpose of using it, the effects it can have on us, and lastly, who owns these social media sites. Social Media can be defined as websites and applications used for social networking and interactive forms of media, that allows users to interact with and publish …show more content…
Its tools are generally available to the public at little or no cost. It is also widely usable by anyone with access to operate these sites. It is capable of virtually instantaneous responses; only the participants determine any delay in response and can be altered almost instantaneously by comments or editing. Social media has been recognized for the way it has changed how public relations professionals conduct their jobs. It has provided an open arena where people are free to exchange ideas on companies, brands and products. As stated by Doc Searls and David Wagner, two authorities on the effects of Internet on marketing, advertising, and PR, "the best of the people in PR are not PR Types at all. They understand that there aren't censors, they're the company's best conversationalists" (R. Levine, C. Locke, D. Searls, & D. Weinberger). Social media provides an environment where users and PR professionals can engage in conversation, where PR professionals can promote their brand and improve their company's image, be listening and responding to what the public is saying about their product. On to the effects that social media can have on an individual. A study done by the University of Maryland, suggests that social media may be addictive and that by using these social media sites for a great period of time, may lead a person to have the "fear of missing out”. It has also been stated that Facebook is the primary method of
The definition of social media Wigmore provided is that the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. (2014) Social networks have evolved into online communities. They can be based around all sorts of thing like friendship or common interests, which allows file sharing, blogging and often-incorporate content from all sorts of other
Social media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. Social Media is also referred to mobile and web-based applications that allow organisations and individuals to create, engage and share new user-generated or existing contents in digital environments through multi-way communications.
Social media is ?forms of electronic communications (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).? (Merriam-Webster.com, 2018) Social media has developed into a platform that is effortlessly available to anybody that can log on the Internet. The ability for businesses to be able to communicate easily with customers promotes the company?s brand, makes the brand more visible, and, often makes customer service better. (Wikman & Cottrell,) The key social media platforms that are used today are: Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. (Standberry, 2017)
Social media is defined as “forms of electronic communication (such as Web sites) through which people create online communities to share information, ideas, personal messages, etc” (Webster, M. (n.p)). Social media outlets
Social media is the term used for Internet based applications and programs used to allow people to interact with each other. The methods are widespread from basic emails and texts to pictures, videos, audios, and disappearing chat sessions. Social media allows instant access to create, comment and post in real-time.
Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great
Social Media can be defined as the tools, platforms and applications that enable consumers to connect, communicate and collaborate with others.
Social media forums have had a positive impact on the Public Relations industry in the twenty first century. The massive increase in social media usage has provided a medium by which it is easier to connect with a larger audience worldwide. This has resulted in an adoption of social media strategies for many PR specialists. Sites such as Facebook, Twitter, and Instagram allow these specialists to keep up with the public’s opinions on current events as well as promote businesses or products.
The GLBA was signed into law on November 12, 1999 by President Clinton. Title V of the GLBA governs the collection, use, and dissemination of non-public consumer financial information by financial institutions.
Over the past decade, social media use has been increasing at an expeditious rate. According to Pew Research Center, 86% of Americans are active internet users, and the number of active social media users is increasing daily. As of 2016, Facebook has 1.6 billion users, Instagram has 430 million users, LinkedIn has 429 million users, and Twitter has 325 million users. With those numbers in mind, why wouldn 't the public relations agency utilize these free platforms as a way to gain publicity? My digital project raises the question of “how has the public relations industry changed over the past decade, due to the increase in use of social media?” Patricia Swann (2014), states that “public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success and failure depends” (p. 2). Strategy is a large aspect of public relations, and gives us reasoning behind all the communication activities done throughout the work day. Having a set strategy allows us to target specific missions, goals, audiences. Public relations practitioners rely on their audience to support their missions and goals. Gaining another way to put forth these strategies—via social media, has the ability to change the field of public relations in a prodigious way. With the rise of social media, some may argue that it is now easier for practitioners to communicate more effectively and timely with their
“Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to turn communication into interactive dialogues. Social media utilization is believed to be a driving force in defining the
Social media is defined as “websites and applications that enable users to create and share content or to participate in social networking.” However a more accurate definition of social media is as follows: “the relationships that exist between network of people” (Wiang, 3). Although social media traces back to before the 1800s, it is something that has become especially popular over the last two decades. What is interesting about this is that technology began going through a sense of both change and advancement of after
In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.
As technology advances, social media has become more prominent in the public relations (PR) industry. Many PR practitioners now utilize social media to interact with their publics, in attempts to have strong two-way symmetrical communication and build relationships with them. I chose the topic of “The Use of Social Media in the PR Industry” because I have a great interest in how practitioners use this newly developed communication mechanism. After reading these articles, my search results revealed that practitioners are fully aware of the benefits of using social media. They believe it is a new way to establish two-way symmetrical communication with their publics, however, a vast majority of practitioners do not understand how to go about utilizing social media for their organization. Social media strategies will often differ for each organization because their public’s have unique, specific needs and interests. If PR practitioners fail to develop tailored strategies which create a consistent, mutually beneficial relationship between their organization and its publics, their social media efforts will not reach their fullest potential.
Social media is a group of online communication options that allow users to participate, offer feedback, receive information and share ideas.