Mike's Bike Project Simulation

Because Competition Bikes was able to save money on Gasoline and maintenance costs for vehicles, yet they were unsuccessful at using their vehicles making this a weakness.

Bikes Bikes Bikes is a company that aims to produce the highest quality mountain, road,

The company started off producing 20,000 units of mountain bikes. We did not change the production quantity. Last year our forecast sales were 24,000 when we only sold 19,866; therefore we thought it would be best to leave production at 20,000 bikes. Having excess inventory, we concluded that 20,000 units should be enough considering our quality has not changed and our advertising will not increase the sales dramatically. Although we had the choice to produce as much as 30,000 units, we felt as though we did not have sufficient money to increase production. We were interested in allocating the money towards marketing as opposed to production. We realized that without awareness, no matter how many units we make, sales would be inefficient.

Starting from a company of less than 75 workers and owning less than 20,000 SCU for production, research, quality assurance and conduct warranty work Off The Chain Bikes has doubled the plant capacity and hearing doubling the workforce within two short years. The company is successful by targeting and capturing lucrative market shares by heavily investing in the desired technical specs and design styles of one of the most influential Racing bikes. Our keen ability to thoroughly research market demands, predicting competitive strategies between the four market majority shareholders by reviewing and interpreting the marketing reports and our aggressive design and development plans have significantly increased our market share and increase shareholder value. Our core competencies and strategic goals will be realized by carefully following our established plans and aggressively price our bikes to increase total market share.

The Company states in the summary that they attribute the net sales decrease in sales to the economy. The primary buyers of the bikes are professional bikers and with the sponsors of these professionals backing off the sales for this company took a direct hit. Competition Bikes Inc, also decreased advertising between years 7 and 8. This looks as

Our reasoning for such a significant increase was to give us the ability to have a lower volume of supplies, leaving more capacity for the new bike. Since we do not want high volume of sales for the mountain bike, we decided to eliminate all advertising and public relationship expenses for the mountain bikes.

It’s important to note I value a position with a company that has the same values as I do; one which views people as people while longing to improve their lives and one which sees life as an opportunity to explore and grow. I’m writing this letter because marketing is the way to encompass those values—helping customers succeed and learning about the world while doing so. For that reason, Figliulo & Partners stood out to me more than any other. I appreciate a team that is cohesive, creative, and trustworthy. There

Transition: Now that we understand how the company started let’s take a look at how it grew during the early

As a highly dedicated individual, I will bring the best effort to your company that I can possibly provide. I have learned that hard work brings great rewards, as

Respect the individual, provide the best service to their customers, strive for excellence, and exceed customer expectations. Their corporate mission focuses on a global growth strategy through concentrated integration. The company continues to expand its

Partners: nurture a winning network of customers and suppliers, together we create mutual, enduring value;

It is because of the company’s long history and dedication to being a small, family oriented business that it has been able to be successful. Throughout these years, the employees and the customers have developed relationships through the friendly environment that continues to bring people in. The shared value and shared assumption associated with the stories and legends, is treating everyone

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Customers are having high income and want from a particular bike to suit their individual needs.

The company has made tremendous progress in the last eight years (Refer to Company Background, Appendix 1, Page ) with regards to achieving a competitive position as well as increasing its market share, but need has