MKT 370 Spring 2011
Hurricane Island Outward Bound Individual Case Analysis Outline
Note: When "bullet point" is specified you will typically provide one or two sentences per bullet point. Be sure to describe your responses quantitatively as well as qualitatively.
What are the problems facing Philip Chin and the Hurricane Island Outward Bound? (two to three bullet points) (5 points)
Phillip Chin and the Hurricane Island Outward Bound School are trying to find a balance between increasing revenue and staying in line with their mission and goals. They must find the ideal mix of course offerings and marketing efforts while maintaining school leadership. * In addition to finding the perfect marketing mix, Philip Chin and HIOB also
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This is because the school is grew and became more efficient from 1982-1985. *
Evaluate the four-year trend in operating deficit; is it reasonable to expect HIOB to achieve in operating surplus soon?
The operating deficit has decreased steadily from 1982-1985 from 711 to 162. At the current rate, we can expect HIOB to begin operating at a surplus very soon if the correct decisions are made along the way.
Philip Chin has a total marketing budget of $308,000, but after salaries, fees, and planned marketing programs, only $54,000 remains for the discretionary marketing program. Evaluate each of the following four marketing programs for criteria listed (one sentence for each criteria):
Expand "Alumni In Marketing Program" (AIM) (10 points)
Program objective: Use the alumni network to identify individuals whom the school could direct its efforts and to take part in the presentations by doing publicity, helping with logistics, and providing testimonials.
Fit with OB mission (high/medium/low, why?): It fits well (high) with the OB mission because it is using the former students to spread the word about their experience. It is expected to be the least controversial of all of the proposals.
Program cost: Hiring someone to manage the network is estimated to cost $15,000 for 1987.
Expected program benefits: The program will produce better organization for presentations, more word-of-mouth
Yucatan after the wind: Human and environmental impact of Hurricane Gilbert in the central and eastern Yucatan peninsula. Dixon (1991)
3. The Garners ' take-home pay is over $4,500 a month. Yet, after all expenses are paid, there is only a $220 surplus each month. Based on the information presented in this case, what expenses, if any, seem out of line and could be reduced to increase the surplus at the end of each month?
A key insight about the financial health of UHS is that we are performing extremely well. According to our latest financial statement, we are ever improving our numbers. Our net revenues continually increased from $4,900,147 in 2010, to $8,065,326 in 2014. Furthermore, our total assets grew during this same timeframe from $7,527,936 to $8,974,443, resulting in an impressive reduction of our percentage of total debt to total capitalization from 66% to 51% (UHS Annual Report, 2014, p. 41). Given our investment in several new facilities in 2014, we continue to see this sustained growth in light of those investments as impressive and an indicator of a truly a healthy organization.
On September 8, 2017, Hurricane Irma struck Puerto Rico. Then on September 20, 2017, another hurricane, Hurricane Maria, struck Puerto Rico again. These two hurricanes devastated the island. Thousands of homes are destroyed; there is little food and clean water, and almost the entire island is without electricity. Puerto Ricans are left homeless, hungry, and without the ability to communicate with others. Many hospitals that would help disaster victims are not open or are unable to take many patients.
18. Bodyshop produces a line of all-natural lotions and soaps, and is trying to choose between using its own sales force and hiring manufacturers’ representatives to sell its products to non-Bodyshop distributors. Bodyshop has come to the realization that it can more easily direct its sales force’s efforts, the products emphasized, and how accounts are managed if it sets up its own sales force. This company is evaluating its choice on the basis of ___________ criteria.
I am a lifelong educator. From teaching to being an administrator to lobbying for state funding, I have experienced the educational system at several levels. In my professional life I have worked in many settings: community colleges, liberal arts colleges, and research universities, urban and rural, and public and private. I enjoy investing myself in an educational institution that aspires to fully engage faculty, staff, students, and the community in partnerships that enhance the opportunities available to all. Your strategic plan demonstrates that Midway University
Individually managed alumni engagement and impact measurement projects through background research, work-plans, budgets, M&E, and internal
We can clearly see that from looking at quick ratio. In fact, 3.2% of expenses were directly cause by overstock on 4 out of 5 products. Our main problem with round one was not generated enough sales to covered our obligations. The result was bad, but not the worse!!!!
Overall: the trend in this company (CVS) has been slightly increased from 2014 to 2015 as the value of income operating decreases while total revenue increases. This can be illustrated that the company has been addressed the issue. Also, if the company can decrease the surplus inventory, the pharmacy or whoever operates it can get bonus as an incentive.
In order to conduct an extensive and in-depth analysis of the three tasks, the team took several approaches. In regard to alumni engagement the team assembled two focus groups. The focus group was chosen for its rich answers and immediate results. The results and analysis will be discussed in the rest of the paper. In regard to hands-on work experience, the team created side-by-side comparison of the top five competing institutions, and
Pick one type of material used to make this product and find out how much it costs. List one decision that managers might make based on the cost of materials.
Iowa state University’s focus has always been its students. As part of their ISU Strategic Plan FY 2017-2022 one of its goal is to provide quality education, conduct research which has high impact on the society through which quality of life is improved. This goal can be achieved through tracking the interests and motivation of students to apply to the graduate programs. Due to ever challenging financial situation and increased tuition fee it is has become very important to develop more competitive programs for students.
What every American Needs to know about Puerto Rico’s Hurricane Disaster Source: Brian Resnick and Eliza Barclay, Vox.com, September 29, 2017
2. Purpose. To provide specific recommendations/guidance on the adjustments to the OCS Program due to Hurricane Maria aftermath. The recommended changes of drills, activities or events for October, November, December and January are explained in the following section. This is to ensure a proper training-learning environment.
HBL's profit after taxation growth improved significantly whereas the trend observed in the industry was a decline in growth from 17.56% to 14.93%. HBL's earning asset ratio also increased showing a better return generating capability at HBL. The earning asset ratio in FY11 was almost the same as the industry