Effects of external environment on company’s strategy
Introduction:
The development of any organization require new ways of orientation of a business, requires organization to adapt to environmental changes inside and outside the action. The purpose of external assessment is to prosper a limited list of an opportunities and threats that should be avoided. External assessment is not aimed at developing an extensive list of every possible factor that could affect the business. External environment of an organizations are factors that affect the company’s ability to function. The importance of external environment and their effect on the expansion of marketing planning is crucial and should be reviewed by an organization wising to be profitable in the market. A firm should have a mind that effective marketing strategies could not be developed without the analysis of external environment in which the company operates. The external environment for a company covers many aspects such as macro environment and micro environment. The macro environment consists of forces such as social, political and technological and micro environment consists of such as structure of the market, the suppliers, customers and the competition. Strategic
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The external environment covers many aspects for the company. They both are considered under two factors the macro-environment and the micro-environment. The macro-environment of a company covers forces, for example, social, cultural, legal, economic, political and technological. Within this are incorporated elements, for example, demographics, green issues and larger societal and environmental forces. The micro-environment includes other environmental factors, such as the structure of the market, the suppliers, and customers, trends of the market, the public and
The external environment of an organization represents factors outside the company that affect the company's ability to function. The business cannot control these aspects but can answer to these changes if it needed. Of course the main problem for business managers is to manage to respond early to these changes in the external environment, but this depends on how soon any change is identified. Most of external environmental factors for example, economic conditions, are reported daily in the media; managers have a wealth of information with the help of which they can develop strategic plans. Nevertheless, some external factors are difficult to identify, especially when they are changing very slowly or hidden from
The main purpose of this paper is through the company 's external and internal environment analysis to evaluate the company in the industry and future developments. Assess the external environment mainly through PESTLE Analysis and Porter 's 5 Forces. Strategic Recourses & Capability Analysis for internal environmental assessment is conducted. Finally, the company somehow SWOT analysis, concluded ••••
An organization’s macroenvironment consists of nonspecific aspects in the organization’s surrounding that have the potential to affect the organization’s strategies. Macroenvironmental variables include
External environment consists of forces that directly or indirectly influence organization’s business activities. The actors and forces outside marketing that affect management’s ability to build and maintain successful relationship with target customers.
The purpose of this paper is to discuss the impacts of different environmental factors on the business operations of a company. The discussion has been made in the light of international accepted microeconomics concepts and practices.
It is very critical for organization to understand the importance of external environment, which includes remote, operating and industrial environments before developing its future objective. Each environment bases on different factors, therefore the analysis of external environment will help the company seeks for new opportunity in many areas as well as discovering challenges that might have direct impact to the organization in the future. The remote environment consists of the study of the economic trend such as the level of disposable income, inflation rate and prime rate, the study of social factors such as life style of consumers. The political factor also plays an important role in external environment. Political factor focuses
This environmental analysis will provide a complete external environmental scan designed to provide RoyalBlu Invites with the tools needed to identify the organizations strength and weaknesses. Furthermore, including an assessment of the company resources. This analysis will assess the organization competitive position and possibilities of growth. An explanation of how the external environment affects RoyalBlu Invites structure and organizational performance.
External Environment: The main external elements need to be observed and established in and around the organization which will affect the organization.
There are several elements of macro environments that will effects the decisions of managers in any organization. The general environment consists of all the background conditions in the external environment of an organization. The primary elements of the general environment are discussed further.
The market environment consists of both the macro environment and the micro environment. On macro environment the firm need to follow it and they can’t to control it. It consist variety of external factors that is economic, social, political, legal and technological. In the macro environment the firm should analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technology's impact on its society and the business processes within the society. The microenvironment refers to the internal environment of the company such as consumer/customer, Supplier, competitors, the media (public) and in
External environment is quite important for the any company, because it creates the conditions that the organization need to run the business in. In order to develop company strategy successfully, the external environment need to be analyzed properly. One of the best techniques to do that is Five Porter’s Forces analysis.
The internal environment analysis focuses on current marketing strategy and performance, present and anticipated organizational resources, current and projected cultural and structural issues, and the customer environment. On the other hand, the external environment addressed competition, economic growth and stability, political trends, Legal and Regulatory Issues, technological advancements, sociocultural trends, and the SWOT analysis.
An organization's external environment has three components: the remote environment, the industry environment, and the operating environment. The Remote environment is made up of economic, political, social, technological, and ecological factors. The industry environment is made up of entry barriers, supplier power, buyer power, substitute availability, and competitive rivalry. The operating environment is made up of competitors, customers, labor, and suppliers.
With the development of the global economy, the interaction between environment and companies became more important, therefore, throughout macro environment analysis, which includes political, economic, social, environment, legal and technology (PESTEL) that provides an indispensable part in the comprehensive list to understand opportunities and threats on the businesses (Searle and Barbuto, 2010). In this industry, political, economy and technology would mainly influence the strategies, thus
An organization is an open system; therefore it interacts with its environment. To manage the relationship with the environment, a large part of strategic planning is concerned. The environmental factors can be divided to 2 main categories, which is MACRO and MICRO .Macro environmental factors seriously affect an organization business practice, profitability and future progress. It can