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Essay about Electro Inc

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Electro Inc. Case Analysis Who: Electro Inc.’s executive assistant When: 1987 Where: Calgary, Canada Electro Inc. is fast developing company which strive to build a high tech wonder company image, it also has clear market segmentation and specific strategies to penetrate this segment. However, in recent report, the company’s financial statement indicates that the company experience financial difficulties at this moment. Some managers believe that this difficulty is largely due to two projects – Series A and Mercury. In this case analysis I will examine these two projects and make some recommendations for the company’s management as a whole. The Mercury Micro Computer (MC) is entirely compatible with the Personal PCs for all commonly …show more content…

That is, the fastest date to launch this product is in 1988. Three years is enough for the company’s competitors to react to their new projects. Also, in high tech communication devices industry, the products’ life cycles are usually very short, some products may out of dates within only few years. Therefore, this is a very serious issue that the company should be focus on. Next, the actual money that spent on this project is far exceed the budgeted amount. To date, it spent 12.55 million more than expected. However, this is not the end, there are still two testing remains incomplete which will cost company more to finish them. Regarding to each items, the item that results in the most unfavorable result is the software development that cost the company 12.90 million more to finish development. We should also notice that the items far behind the schedule are all related to the software. This tells us that the company is extremely not good at developing software. This may due to the sudden change from the medium segmentation focus to the high end products. I would initially recommend the company to have a joint venture with the other high end company to implement this project. However, as the project is almost done, the most important thing is how to promo this product that makes it profitable or at

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