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Data Mining in a Nut Shell Essay

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Data Mining in a Nut Shell In today’s business world, information about the customer is a necessity for a businesses trying to maximize its profits. A new, and important, tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships, once extracted, can be used to make valid predictions about the behavior of the customer.

Data Mining is generally used for four main tasks: (1) to improve the process of making new customers and retaining customers; (2) to reduce fraud; (3) to identify internal wastefulness and deal with that wastefulness in operations, and (4) to chart unexplored areas of the internet …show more content…

Populations of data are resented by chromosomes and then go through a process of evolution. The members of one set of data compete to pass on their most favorable characteristics to the next generation of data. This process continues until the best data is found. Many of the models and algorithms used in data mining are simplifications of the linear regression model.

Data Mining is largely, if not entirely used for business purposes. The highest users of data mining include banking, financial, and telecommunications industries (Two Crows). A survey taken by Two Crows Corporation turned up these applications of data mining:

· Ad revenue forecasting
· Churn (turnover) management
· Claims processing
· Credit risk analysis
· Cross-marketing
· Customer profiling
· Customer retention
· Electronic commerce
· Exception reports
· Food-service menu analysis
· Fraud detection
· Government policy setting
· Hiring profiles
· Market basket analysis
· Medical management
· Member enrollment
· New product development
· Pharmaceutical research
· Process control
· Quality control
· Shelf management/store management
· Student recruiting and retention
· Targeted marketing
· Warranty analysis

Data mining will have a different effect on different industries in the business world. In the telecommunications industry, for example, in order to retain

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