Integrated Case Study: Bandon Group, Inc. (Determining Feasibility of an ERP System and Supplier Recommendation and Evaluation) Submitted to: Professor Stephen Huber Enterprise Resource Planning (CIS511) Strayer University, Takoma Park Campus August, 2014 This paper is the continuation of Bandon Group Inc. integrated case study. This part of the case study mines feasibility of an ERP system at Bandon Group and evaluate alternative ERP and CRM packages for Bandon Group and make recommendations for a solution which will meet their needs. Step 8: Determining the feasibility of an ERP system From the description of the executive managers of the divisions, it is pretty clear that Bandon Group has …show more content…
Adding to their notes, they said that CRM offers customization, simplicity, and convenience for completing transactions, regardless of the channel used for interaction. Sumner (2005) share their idea. The main characteristics he distinguished CRM facilitates customer contact and call list management, It maintains information on customer contacts in a database and forecast customer’s needs, It organizes marketing campaigns, Enables queries to a product marketing database, Delivers on-line systems that enables customers to configure products on-line, Handles customers’ services. It my recommendation to Bandon Group to implement EPR firs and CRM follows because ERP provides CRM software. Conceptually, ERP covers all the basic business process but CRM systems focus specifically on processes at the customer interface (Schubert, 2010). The current situation at Bandon Group is not limited to customer relationship or the problem of Bandon Group is not limited to lack of sales and marketing data, the billing system, web enabled support system, better invoice or the integration of the software but the company and its process need overall business restructure and re-engineering because that is all about ERP. Step 9: Determining ERP/CRM design issues Business processing workloads are among the most demanding workloads in the enterprise.
Today Enterprise Resource Planning (ERP) is extensively adopted by many organizations regardless of kind and size, mainly because it provides enterprise-wide view of information across all their business operations and help organizations achieve consistency across all their functional departments. The potential benefits of ERP system implementation include improved coordination across functional areas, increased efficiency, reduced operational costs, rapid access to information for decision making, managerial control and support for strategic planning.
In general, ERP systems are designed to standardize information entry and create data storage for information sharing across the organization. There are numerous advantages of ERP but skeptics argued on the fact that these advantages can be also achieved by simplification and lean production methods. IT systems could be effective and reliable in the long run but at the same time there is an uncertainty about whether it will align with the concerned business process. For instance, the ERP system implemented at the Korey plant to replace MRP system failed. Though it met the requirements of individual unit and enabled employees with wide range of
Enterprise resource planning enables firms to replace different departmental information systems and database silos with systems that collectively work as a single cross functional database. ERP systems are available for every key business function such as order processing, production control, HR, warehouse, marketing, finance and much more. By having a common technology and database platform throughout the firm, systems and processes from various departments can be integrated that achieve superiority in terms of enhanced cost, operational and productivity benefits. Implementing an ERP system requires careful planning to achieve the targeted benefits and minimize the risk of project failure.
The object of this research paper is to describe the implementation challenges of an enterprise system, then to analyze the changes required in its implementation and discuss the advantages of ERP over legacy systems. Some of the informational background will be discussed in this paper regarding enterprise resource planning systems. This paper will construct some examples from my research findings to show why ERP has advantages over legacy systems. This paper will also not only provide strengths of having an enterprise system, but will show weaknesses as well. And to conclude, this paper will explain why and how enterprise systems will be of benefit for organizations and business with decision-making processes.
Customer relationship management (CRM) involves managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention while increasing organizational profitability (Nordmeyer, n.d.). CRM systems focus specifically on customers. With CRM functions, a company learns more about its customers’ needs and buying behavior and combines this information with market
For the past several years, there has been a shift how organizations are utilizing ERP system effectively and build up stronger client relationships. The role of ERP has changed from back office operations to integration of business processes. New trends and proposals are being developed that promise to further improvement in the business operations.
Today Enterprise Resource Planning (ERP) is extensively adopted by many organizations regardless of kind and size, mainly because it provides enterprise wide view of information across all their business operations and help organizations achieve consistency across all their functional departments. The potential benefits of ERP system implementation include improved coordination across functional areas, increased efficiency, reduced operational costs, rapid access to information for decision making, managerial control and support for strategic planning.
Successful implementation of an Enterprise Resource Planning (ERP) is not impossible in real life but for that it must be developed through a proper planning and implementation. ERP are designed to upgrading an organization’s ability to generate more timely and accurate information for its supply chain. Most of the companies have faced heavy problems while trying to implement ERP systems and have led to serious problems.
The fundamental objectives of CRM system are to get 360 degree perspective of client data furthermore enhance the choice making, it helps an
The current world is faced with stiff technological advancement and so does the business world. Information and technology must be fully integrated and utilized in order to achieve goals and objectives in any business. Research has shown that companies that have integrated their processes in their businesses have experienced more success in terms of efficiencies in operations(Adam & O’Doherty, 2000). It is important that information and data is efficiently shared between the business organization, customers and suppliers who might be geographically dispersed. Enterprise Resource Planning is a dream comes true for most companies since it helps in integration of all business units.
WHY IT IS DESIGNED AND ITS CAPABILITIES. FOR A COUPLE OF DECADES NOW, BUSINESS TECHNOLOGY PUNDITS HAVE TOLD US WE NEEDED A CRM APPLICATION. IT STAFF HAVE CONVINCED EXECUTIVES THAT THERE COMPANIES COULDN’T LIVE WITH OUT ARGUMENTS .YET AT THE SAME TIME; SALES FOR3ECES HAVE CONTINUED TO COMPLAIN THAT CRM IS AN OVERBEARING ADMINISTRATIVE BURDEN.
(Mishra, 2009) Has stated that CRM is an integration of information technology and relationship marketing technique provides the infrastructure that facilitates long term relationship building with customers at an enterprise wide level. Customer relationship can be classified into following categories:
Companies use CRM strategies to alter the customer experience to move beyond the sales focus to a relationship with the customers that meet the needs of
Customer relationship management (CRM) is an essential part of every modern business. At the beginning of 21st century, the customer power dramatically increased due to Internet and technology development. The objectives of CRM are to build profitable and long-term relationships with customers. CRM is a complete system that provides a 360-degree view of the customer. It is also a method that tends to capture the experience of the consumers, and gain their trust to remain loyal customers. It is also considered to be a philosophy with many different applications. One of them is that CRM is a strategic tool that involves marketing, sales, service, and supporting technologies that produce mutual value, revenue, solutions, and efficiency to businesses and customers. Through those applications CRM is focused on assisting the customer service process and identifying customers’ values. Its goal is focused on optimizing customers’ experiences through adding values to their services. CRM is trying to bring the idea that business is not only offering products or services, but also an experience. It is like an inner window in customers’ needs that provides the necessary information to make their experience better. CRM strives to provide customers with a positive, happy experience each and every time.
Customer relationship management (CRM) is a hybrid business solution that can increase sales and marketing efficiency. One can think of it as a powerful set of tools, apps, and platforms that