2016: Results and Analysis Analyzing the results of 2016, it is clear the company has improved. To begin, the new strategy of raising the price and producing less bikes increase the sales revenue by $1,547,083. As well, the COGS was reduced by $281,858. The amount of cash was increased by $1,341,627 and retained earnings increased by $1,177,033, which is useful for the future as it could be reinvested or used to pay off long term debt. The awareness rating went up by 0.12 and the PR rating increased by 0.2 as a significant amount of money was put into advertising and PR. Selling and distribution expenses increased by $2,139,271, however net income only decreased by $196,705 likely due to the increase in price. The net income fell short of the profit forecast by $354,405. As for the distribution rating, it was 0.21 below the recommendation, though as it is only the second year, improvement can definitely be anticipated in the future. 2016: Summary Conclusions Following the disappointing first rollover, KHMJ rebounded with a strong second fiscal period, moving up a position in the industry standings. A key factor in this turnaround was likely the emphasis placed on product advertising (largest amount spent on advertising in industry). Due to the dramatic increase in the awareness of the mountain bike, the company saw a much higher sales figure. This improvement was reflected in an extremely strong EPS ratio (second highest in the industry). In summary, the second
Because Competition Bikes was able to save money on Gasoline and maintenance costs for vehicles, yet they were unsuccessful at using their vehicles making this a weakness.
Starting from a company of less than 75 workers and owning less than 20,000 SCU for production, research, quality assurance and conduct warranty work Off The Chain Bikes has doubled the plant capacity and hearing doubling the workforce within two short years. The company is successful by targeting and capturing lucrative market shares by heavily investing in the desired technical specs and design styles of one of the most influential Racing bikes. Our keen ability to thoroughly research market demands, predicting competitive strategies between the four market majority shareholders by reviewing and interpreting the marketing reports and our aggressive design and development plans have significantly increased our market share and increase shareholder value. Our core competencies and strategic goals will be realized by carefully following our established plans and aggressively price our bikes to increase total market share.
A1. Budget Concerns Competition Bikes budget has several areas of concern that need to be address. 1. Units expected to be sold for year nine is 3510. Competition Bikes is predicting that they will sell 3510 Bikes but they only sold 3400 Bikes in year eight down 15% from year seven 4000 units sold. Competitions Bikes has budget to high because the current economic down turn is showing no signs of relief for the next three years. Many of Competition Bikes customers are sponsored riders and many sponsors have pulled their funding to their rides. Competition Bikes has not presents a plan that would support their projections. Competition Bikes should lower there should lower the expected units sold so not to over order raw materials that will
Since the Competition Bike Company projected overly optimistic sales, there are several areas in the budget that will be affected. The areas affected are Sales Commission, Transportation Out, Advertising, Research and Development, Raw Materials, and Labor.
The income over the last three years has been fluctuating.. This tells us the company has an initial growth period. Sales also drop between years 7 and 8 and the gross profit margin decreased as well. This may be due to operating expenses. This leads to the prospect of stable future sales. The stakeholders are continuing to back the company and the company does predict sales will remain stable. The modest increase in sales does not show enough to recover without making adjustments to free capital.
This clearly shows that CBI overestimated their sales goal in light of unfavorable economic conditions. Given these conditions, the fact that they still sold more bikes than in year 8 should be considered a positive result.
From the industry benchmark report for 2014, (appendix) between the year 2013 and 2014 our share value increased from 15.80 to 27.04 placing us ahead of everyone in our world. That is an increase of 172%. From out firm reports (appendix), our net income of 2,764,446 unfortunately fell short of our profit forecast. of 3,501,014. Even though our share holder’s value was the highest amongst our competitors, our profit before taxes was second to Bikes ‘R’Us by a total of $450,000. They had a profit of 4,339,987 while we only had a profit of 3,949,209. A part of the reason why our net income didn’t meet our forecasts and profit before taxes fell short of Bikes’R’Us is due to
During this time, sales increased from: $7.11 billion in 2010 to $7.99 billion in 2012. Earnings improved from $2.84 to $3.57. While the total amount of dividends rose from $1.00 to $1.72. These figures are showing how the company has been continually increasing sales, earnings and dividends over the last three years. In the future, the management predicts that their current strategy will increase returns. As, executives believe that their focus on building the brand and accounting for costs will lead to net earnings of $5.20 to $7.19 annually by
This memo will analyze profitability, liquidity, leverage, cash flow and investment valuation of Harley Davidson through various financial ratios and give a recommendation. Profitability was analyzed through profit margin analysis, ROE and ROA based on financial statements of the fiscal year of 2013. Gross profit margin and operating profit margin were 44.1% and 21%, respectively and also the net profit margin was at 13.6%. From the numbers stated above we can infer that in every sales dollar for Harley Davidson in 2013, there are roughly 0.44, 0.21 and 0.14 cents of gross, operating and net profit, respectively. ROE and ROA were 26.4% and 8.4% for the end of 2013 Q4, respectively.
According to me, the motorcycle industry is very attractive. The main reason to back my claim is the level of competition in the industry. There is a very high level of completion between all the companies present in this particular segment. The main factors that drive this rivalry are different positions of different players within the industry, differences in technical know-how, different marketing campaigns, differences in core nature of the products and differences in strategies. The players in this particular industry don’t fight over price of their products, they rather compete with each other in terms quality of their products and the nature of their services to different segments of customers. Each player had its own unique strategy and nature of the product for a particular segment of customers, this tends to intensify the competition amongst companies in the industry.
Explosion of the Mountain Bike Market. (1980-1990) With the introduction of mountain bikes in the 1970s and appreciation of the yen in the 1980s, Shimano’s location fell even further in advantage. However, the company remained highly successful and introduced many innovations throughout the 1980s due to its long culture of innovation and quality, as well as its early
In this paper we will perform a complete analysis of the Harley-Davidson Corporation including their corporate and business strategies, strengths and weaknesses, environmental opportunities, the five industry forces, and financial situation. Harley-Davidson has many attributes, which will be apparent in the following analysis. The paper will attempt to define the different components of the analysis and put them all together in a way that seeks to explain the way that they contribute to the overall success of the company and its stakeholders.
International sales have never counted for more than 10% of the total sales, with the best year being 2003 when international sales were at 9.9%. The international sales have fallen slightly compared to the Domestic sales when, in 2005, they counted for 8.2%. The revenue for Dirt Bikes is also declining while costs are increasing. In 2005 the gross margin was at 23.8% compared to 33.2% in 2003. Operating costs have also increased through the years. In 2005 operating costs reached $97,870,000, while in 2003 operating costs were at $76,750,000. Dirt Bikes does have substantial debt, however their assets are great enough to cover the debt and finance the development of new products and information systems.
The Motorcycles and Related Products segment was responsible for virtually all of the change in consolidated revenue as the result of increases in both motorcycle unit shipments and Parts and Accessories sales. Year end data indicate that the domestic motorcycle market continued to grow throughout 1993 and demand for the company's motorcycles continues to exceed supply. International demand remains strong with export revenues totaling $262.8 million during 1993, an increase of approximately $23.4 million over 1992. The Board of Directors approved a comprehensive manufacturing strategy designed to achieve the goal of a 100,000 units per year production rate in 1996. Basically, it is an enhancement of the Motorcycle division's ability to
Against this backdrop, the Group achieved very pleasing results with underlying operating profit increasing by 36% to E622 million and basic earnings per share – alternative measure – increasing by 57% to 71.8 euro cents per share, confirming the validity of their strategy.