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1. _____ describes how people make purchase decisions and how they use and dispose of the purchased goods and services.
a. Product adaptation
b. Consumer service
c. Consumer behavior
d. Promotion adaptation
2. In a(n) _____ information search, a person recalls information stored in the memory.
a. external
b. nonmarketing-controlled
c. marketing-controlled
d. internal
3. A consumer's information search yields a group of brands, called the buyer's _____ set, which are their preferred alternatives.
a. evoked
b. union
c. intersection
d. equivalence
4. Which of the following statements is true of consumer decision making?
a. Consumer decision making occurs independent of any external factor.
b. Cultural, social, individual, and psychological factors do not influence the postpurchase behavior.
c. Underlying cultural, social, individual, and psychological factors strongly influence the decision process.
d. Consumers use routine response behavior for buying high-involvement products.
5. A _____ is a homogeneous group of people divided on the basis of demographic characteristics, geographic regions, national
and ethnic background, political beliefs, and religious beliefs.
a. social class
b. subculture
c. reference group
d. popular culture
6. __ are individuals who influence consumer buying decisions & are often the most informed and vocal members of society.
a. Capitalists
b. Opinion leaders
c. Initiators
d. Decision makers
7. To provide insights into the needs/wants of divorced parents, singles, & childless couples, marketers should be aware of __.
a. opinion leaders
b. nontraditional life cycles
c. aspirational groups
d. primary reference groups
8. According to Maslow's hierarchy of needs, which of the following needs is a social need?
a. Security
b. Shelter
c. Sense of belonging
d. Sense of accomplishment
9. Remembering only information that supports personal feelings or beliefs is called _____.
a. cognitive dissonance
b. selective retention
c. subliminal perception
d. self-actualization
10. To reduce cognitive dissonance, a consumer could do all of the following except:
a. look for unfavorable reviews of the product online to confirm their doubts.
b. seek positive opinions about the products from friends and family.
c. return the product.
d. look for favorable reviews of the product online.
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Related Questions
11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s
a. All of the answers are correct
b. Management Process
c. Marketing Mix
d. Marketing Strategy
12.Barriers to entry is part of ___________.
a. Threats of new entrants
b. Market Rivalry
c. Competitive Advantage
d. All of the answers are correct
13.The ___________ is how much the consumer will pay.
a. Product
b. Promotion
c. Price
d. Place
14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market.
a. Selling Features
b. Value Proposition
c. Unique Product
d. None of the answers are correct
15.The ___________ is a customer segment which focuses on a wide range of potential customers.
a. Management Strategy
b. Mass Market
c. Niche Market
d. All of the answers are correct
16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services.
a. Marketing Strategy…
arrow_forward
market positioning marketers objective is to:.
a.
Create bad impression about the competitors product
b.
None of the option
c.
Create unique market positions for their products
d.
Create confusion among customers about their product
arrow_forward
28
The buying process starts with ________, in which the buyer recognizes a problem.
Select one:
a. need recognition
b. product interest
c. product awareness
d. information search
arrow_forward
1. Marketing automation is the practice of
A. allowing machine learning and artificial intelligence systems to create the content of marketing communications
B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions
C. outsourcing major marketing decisions and execution to agencies
D. allocating marketing expenditures based on automated systems
2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer
A. conversion rate
B. click- through rate
C. impressions
D. call-to-action
arrow_forward
________ consider what products and services to keep, add, and delete in the future using a portfolio analysis, present new marketing initiatives, and address marketing organization topics.
Multiple Choice
Generic marketing strategies
Marketing tactics
Marketing strategies
Long-range marketing plans
Short-term marketing plans
arrow_forward
Buying Perfumes is an example of ______.
a.
Dissonance reducing buying behavior
b.
Habitual buying behavior
c.
Variety seeking buying behavior
d.
Complex buying behavior
arrow_forward
Typed and correct answer please. I ll rate
The first step in the marketing process is ________.
capturing value from customers to create profits and customer equity
constructing an integrated marketing program that delivers superior value
building profitable relationships and creating customer delight
understanding the marketplace and customer needs and wants
designing a customer-driven marketing strategy
arrow_forward
Which of the following is NOT a basis of difference between business and consumer markets
a.
Market structure and demand
b.
Nature of the buying unit
c.
Satisfaction of needs through purchases
d.
Types of decisions
arrow_forward
Bob's friend Mike turns 21 years old next week and will have a party to celebrate. Bob decided to purchase a gaming system as a present. Because they like the games, Bob scanned his memory for various brand options. This is an example of what part of the consumer purchase decision process? A. memorization
B. external search
C. evaluative criteria
D. antecedent states
E. internal search
arrow_forward
If IfSo brand is in the target consumers' non-consideration set, the company may have to
a.
increase the price of the brand
b.
decrease advertisement
C.
reposition the brand
d.
lower the price of the brand
e.
increase awareness of the brand
The suggests that consumers compare the expected performance of a product to the actual performance in
formulating satisfaction/dissatisfaction during post-purchase.
a.
Attribution Theory
b.
Expectancy Disconfirmation model
C.
Social Comparison Theory
d.
Cognitive Dissonance Theory
arrow_forward
2.
The systematic design, collection, recording, analysis, interpretation, and reporting of information pertinent to a particular marketing decision facing a company is
A.marketing intelligence
B.marketing research
C.buyer behavior research
D.concept development research
arrow_forward
Wants become demands when _________________________.
Select one:
a. marketers understand consumer needs
b. the benefits from buying them equal the cost
c. they are backed by the consumer's ability to buy
d. they become less desired than needs
e. needs cannot be fulfilled
arrow_forward
If a consumer is at the point where she asks the opinion of friends, reviews customer ratings, and pays close attention to advertising about a product she’s thinking about purchasing, she’s likely in the _______________stage of the buying decision process.
A. information search
B. problem recognition
C. postpurchase behavior
D. evaluation of alternatives
E. purchase decision
arrow_forward
46-
The consumer's behavior of buying goods or services without prior planning is called ______
a.
Habitual buying
b.
Complex buying
c.
Impulsive buying
d.
All of the options
arrow_forward
A market segment that the company serves is called _________.
a.
none of the choices is correct
b.
a market niche’
c.
a target seller
d.
a target market
arrow_forward
_________ is to determine the different potential target markets in an industry.
Select one:
Market targeting
Market positioning
Market segmentation
All the above
arrow_forward
1- __ may be used to analyze positioning statements of the organization through its advertisement over a period.
A-content analysis
B- trace analysis
C- personal observation
D- mechanical observation
arrow_forward
describes activities whereby the company pays search engine companies to be
10)
featured in the results of particular keyword searches that serve as a proxy for the consumer's
product or consumption interests.
A) Search engine marketing (SEM)
B) Search marketing
C) Search engine optimization (SEO)
D) Paid search
E) Search targeting
11) Transportation companies, independent warehouses, banks, and advertising agencies assist in
the distribution process but don't take title to goods or negotiate purchases or sales. This group of
intermediaries are called collectively known as
A) wholesalers
B) facilitators
C) agents
D) distributors
E) merchants
12) When Apple accepts used cell phones from customers and extracts components and materials
from them for use in other products and manufacturing processes, it is operating a(n)
A) collection depot
B) remanufacturing operation
C) reverse-flow channel
D) environmental channel
E) salvage operation
13) Intermediaries that buy, take title to, and…
arrow_forward
__________What situational influence can affect the consumer buying process? a. They have uses for the products. b. They like the convenience that products provide. c. They take pride in ownership of products. d. They believe that products will enhance their wealth. e. All of the above
arrow_forward
At which stage of the buying process, the buyer recognizes a problem?
O a. Information search
O b. Evaluation of alternative
O C. Need recognition
O d. Purchase decision
arrow_forward
The question "How long is the warranty for this iPhone?" would be asked during the __________ stage in the consumer purchase decision process. A. problem recognition
B. information search
C. alternative evaluation
D. purchase decision
E. comparison
arrow_forward
Which of the following can be obtained from
internal marketing information?
a. Buyer behavior
b. Product or brand usage
c. Data on sales
d. Census data
arrow_forward
9. The practice of _________ divides the pool of potential customers into subgroups, which are usuallydefined in terms of demographic characteristics.
10. An advancement in online bill payment that uses e-mail for the biller to post an image of yourstatement on the Internet so you can direct your bank to pay it is called ______________.Although e-commerce and m-commerce offer many advantages, users must be aware of andprotect themselves from many threats associated with use of this technology.
11. Which of the following is a frequent advantage of converting to an e-commerce supply chain?a. a decrease in transportation costsb. an increase in available product inventoryc. acquisition of expensive information systems technologyd. an improved level of customer service
12. The use of any of several technologies to enforce policies for controlling access to digital media iscalled___________________.Organizations must define and execute a strategy to be successful in e-commerce and…
arrow_forward
Which of the following is true of usage-rate segmentation?
a.
Heavy users often change their preferences.
b.
Categories of products do not vary with the product in user-rate segmentation.
c.
It groups potential customers on the basis of their personality, motives, and lifestyles.
d.
It may include former users, potential users, first-time users, light or irregular users, medium users, and heavy users.
arrow_forward
Select the correct answer.
Which concurrent testing method helps calculate the visibility of an outdoor advertisement?
O A.
interview test
B. passers-by count test
OC telephonic survey
O D.
speech test
O E.
interactive test
Reset
Next
arrow_forward
a. Explain what is the brand in marketing.
b. Explain what is the product quality in marketing.
c. Explain what is the product price in marketing.
d. Explain what is the product promotion in marketing.
e. Explain what is the cognitive-affective model of brand perception.
arrow_forward
Which of the following is NOT one of the 4ps of marketing?Choose one answer.a. Price b. Product c. Psychology d. Promotion
arrow_forward
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Related Questions
- 11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…arrow_forwardmarket positioning marketers objective is to:. a. Create bad impression about the competitors product b. None of the option c. Create unique market positions for their products d. Create confusion among customers about their productarrow_forward28 The buying process starts with ________, in which the buyer recognizes a problem. Select one: a. need recognition b. product interest c. product awareness d. information searcharrow_forward
- 1. Marketing automation is the practice of A. allowing machine learning and artificial intelligence systems to create the content of marketing communications B. systematically personalizing marketing communications across a variety of targets based on pre-set rules or actions C. outsourcing major marketing decisions and execution to agencies D. allocating marketing expenditures based on automated systems 2. A measure of the percentage of individuals who make a purchase after visiting the landing page of an online retailer A. conversion rate B. click- through rate C. impressions D. call-to-actionarrow_forward________ consider what products and services to keep, add, and delete in the future using a portfolio analysis, present new marketing initiatives, and address marketing organization topics. Multiple Choice Generic marketing strategies Marketing tactics Marketing strategies Long-range marketing plans Short-term marketing plansarrow_forwardBuying Perfumes is an example of ______. a. Dissonance reducing buying behavior b. Habitual buying behavior c. Variety seeking buying behavior d. Complex buying behaviorarrow_forward
- Typed and correct answer please. I ll rate The first step in the marketing process is ________. capturing value from customers to create profits and customer equity constructing an integrated marketing program that delivers superior value building profitable relationships and creating customer delight understanding the marketplace and customer needs and wants designing a customer-driven marketing strategyarrow_forwardWhich of the following is NOT a basis of difference between business and consumer markets a. Market structure and demand b. Nature of the buying unit c. Satisfaction of needs through purchases d. Types of decisionsarrow_forwardBob's friend Mike turns 21 years old next week and will have a party to celebrate. Bob decided to purchase a gaming system as a present. Because they like the games, Bob scanned his memory for various brand options. This is an example of what part of the consumer purchase decision process? A. memorization B. external search C. evaluative criteria D. antecedent states E. internal searcharrow_forward
- If IfSo brand is in the target consumers' non-consideration set, the company may have to a. increase the price of the brand b. decrease advertisement C. reposition the brand d. lower the price of the brand e. increase awareness of the brand The suggests that consumers compare the expected performance of a product to the actual performance in formulating satisfaction/dissatisfaction during post-purchase. a. Attribution Theory b. Expectancy Disconfirmation model C. Social Comparison Theory d. Cognitive Dissonance Theoryarrow_forward2. The systematic design, collection, recording, analysis, interpretation, and reporting of information pertinent to a particular marketing decision facing a company is A.marketing intelligence B.marketing research C.buyer behavior research D.concept development researcharrow_forwardWants become demands when _________________________. Select one: a. marketers understand consumer needs b. the benefits from buying them equal the cost c. they are backed by the consumer's ability to buy d. they become less desired than needs e. needs cannot be fulfilledarrow_forward
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Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
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Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
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Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
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ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning