Milestone 2_ Marketing Strategy Framework

Do you think government intervention is necessary to address the rise in the price of animal feed, due to the shortage of soybean meal and corn? Please provide reason(s) to support your response? Describe one (1) likely outcome if the government intervenes?  Please note you are NOT to identify the intervention.

Marketing (BSMK2102) – Case Study 3 "European Rivals in the Sky" After deregulation of the European airlines industry in 1987, the industry changed substantially with the entrance and exit of low-cost carriers such as the successful Ryanair and EasyJet and the less successful Buzz (which was set up by KLM but subsequently bought by Ryanair) and Debonair (which went bust almost immediately). Since the early success of Ryanair and EasyJet, a whole host of companies have set up including GermanWings, in Germany and WhizZAir from Hungary. Existing competitors within the market, such as Air France, Lufthansa, and British Airways, lost market share in the short-haul airline market as the low-cost carriers quite literally flew away with their business. Low-cost airlines possess the competitive advantage of operating at significantly lower costs than their larger national Counterparts, and since they entered the market have maintained their low-cost advantage, partly by operating lower wage…

In the first three months of 2017, five department stores—Macy’s, Kohl’s, Dillard’s, J.C. Penney and Nordstrom—collectively lost $4.6 billion in market value, per analysis from Bloomberg and Financial Times. Nordstrom was downgraded by J.P. Morgan after executives at the retailer said bricks-and-mortar sales hadn’t been so bad since 1972. Now in 2020-1: There is Covid. So, if you were a retail business leader, what are the implications? As a business leader in retail, what would you do next?

In few sentences, answer the marketing question in each of the following scenarios: 1) In 2020 Chinese auto maker Geely has purchased Swedish auto brand Volvo for US $ 1.8 billion but announced that Volvo Cars would remain a separate company with its own management team based in Sweden. Being a manager at Geely stationed in Volvo plant how would you ensure announcement made? And why would so? 2) MG (Morris garages) is a British automotive manufacturing company which started production from early 1920s in the UK. Best known for its two-seat open sports cars, MG also produced saloons and coupés as well. However since 2011 MG (MG Motor UK Limited) headquartered in Longbridge, Birmingham, United Kingdom, and a subsidiary of SAIC Motor UK, has been owned by the Shanghai-based SAIC Motor. MG Motor designs, develops and markets cars sold under the MG marque. SAIC is the largest auto company on China's A-share market and has a total equity of 11.683 billion shares. Being a manager at SAIC…

You work for a cranberry company in Nova Scotia looking to enter the cranberyy market in Australia. Based on this scenario, Describe the product (cranberries), its strongest features and major weakness, and the stage in the product life cycle in the home country (Nova Scotia) and in the target country(Australia). Do you plan to market only in major population centers, or do you plan to achieve total market coverage?

Kolkata-based FMCG major Emami has embarked on various distribution initiatives and rural expansion drive to boost growth in the current fiscal, its Chairman said. Addressing shareholders at the company's annual general meeting, he said in the first quarter of the current financial year, the company continued to face market challenges due to the second wave of COVID-19 pandemic -- from mid-April on-wards. Local lock downs and restrictions in various states severely affected both urban and rural regions. In the current financial year, company has embarked on various distribution initiatives to drive further growth. We embarked on a focused rural expansion drive under Project Khoj through expansion of rural footprint in the top 4 potential rural contributing states in FY22.To augment the current distribution strength, Emami outlined a "clear strategy to drive growth aggressively in the rural market", adding digitalisation of rural sales force was completed successfully last fiscal.It…

Scenario: Country X is currently in a contraction in the business cycle. After months of contractions the economy enters a recession resulting in people delaying large purchases of cars and homes. 4. How will this change in consumer behavior likely effect the business cycle in the long- run? Explain your reasoning.

Kindly answer briefly the question on Market Opportunity Analysis in England for a soap business.  State why England represents a good market opportunity for the soap product. State briefly the Market prospects in England. State briefly the Current product usage habits for England State briefly the Competitive products on the market for England State briefly the Retail distribution channels in England.State briefly the Major advertising media used in England.State briefly the total size of the market and market potential for the soap product in England.State briefly the target market and demographics for the soap product in England.

Profit Centers: Hospitals Suburban General Hospital owns and operates several communityhospitals in North Carolina. One of its hospitals, Cordona Community Hospital, is a not-for-profitinstitution that has not met its financial targets in the past several years because of decreasing volume.It has been losing market share largely because of the entrance of a new competitor, JeffersonMemorial Hospital. Jefferson has successfully promoted itself as the premier provider of qualitycare; its slogan is “Patients Come First.” To compete with Jefferson, Cordona has developed a new[LO 18-3][LO 18-3][LO 18-3]Final PDF to printerChapter 18 Strategic Performance Measurement: Cost Centers, Profit Centers, and the Balanced Scorecard 821blo17029_ch18_775-825.indd 821 02/19/18 09:10 AMdepartment, guest services, to improve patient relations and overall customer service. Guest servicespersonnel will be positioned throughout the hospital and at major entrances to help patients andtheir families get where…

German sportswear company Adidas shrugged off Chinese calls in March for a boycott of its products and raised its 2021 sales forecast on Friday, saying it expects upcoming sporting events to drive strong demand for new products. Adidas said it now sees sales growing at a high-teens percentage rate in 2021, compared with a March forecast for mid-to-high teens growth, with a jump of around 50 percent expected in the second quarter.It said the acceleration would be driven by new products such as Ultraboost running shoes that are designed to be recycled, as well as big sports events like the European soccer championship and the Copa America.Shares in Adidas, which had fallen in recent weeks on concerns about sales in China, were up 7 percent at 07:28 GMT, the biggest gain on the German blue-chip index. Shares in rival Puma were also up 1.8 percent. “A slight upping of 2021 organic growth guidance suggests that concerns around the ... damage to Chinese prospects appear overblown,” said…

Coca-Cola is a well-established consumer products company with a strong position in the global market The sales of its core soda products have remained relatively stable for decades, yet the company has continued to grow and has remained extremely profitable. Discuss Coca-Cola's history in light of the statement that "generating a steady stream of new products to market is extremely important to competitiveness." Does Coca Cola's success disprove that statement? Is the company an exception to the rule or an example of its application?

AO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics. Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish. The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers. Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In aquaponics, you have the opportunity to have, at the same time, multiple sources of…

Market Potential Indicators Purpose: With the completion of this assignment, you will be able to: Identify factors/indicators that contribute to the potential of a national market Apply relevant indicators to the potential of your chosen national market Instruction: Fill out the table on page 2. In the search for the indicators, think strategically about how to measure the different dimensions of the market potential of a national market. You may check this reference for insights: 2021 Market Potential Index from GlobalEdge. Use your term project proposal as a target, then identify the most relevant market potential indicators that you can use for your term project. Potential Market Size (at the country level) - Not the size of a market for a particular product, but the size of the overall economy Market Growth Rate - It measures the ‘potential’ of a market - It helps managers avoid markets that are large but shrinking and target those that are small but rapidly…

BMW is the ultimate driving machine. Manufactured bythe German company, Bayerische Motoren Werke AG, BMW stands for both performance and luxury. The company was founded in 1916 as an aircraft-engine manufacturer and produced engines during World War I and World War II. It evolved into a motorcycle and automobile maker by the mid-20th century, and today it is an internationally respected company and brand with €53 billion (about $76 billion) in revenues in 2008.BMW’s logo is one of the most distinct and globallyrecognized ever created. The signature BMW roundel looks like a spinning propeller blade set against a blue sky background—originally thought to be a tribute to the company’s founding days as an aircraft engine manufacturer. Recently, however, a New York Times reporter revealed that the logo, which features the letters BMW at the top of the outer ring and a blue-and-white checkereddesign in the inner ring, was trademarked in 1917 and meant to show the colors of the Free State of…

Afghanistan International Bank at a glance Afghanistan International Bank (AIB) is the largest, most profitable private bank in Afghanistan and the only Afghan bank with international transfer to all countries, with its head office in Kabul. The bank has thirty seven branch offices in the major cities of the country. AIB has international shareholders, two Afghan business groups, one Afghan/American business group. It opened in 2004. AIB operates primarily as a commercial wholesale bank and targets, among others, multilateral organizations, UN entities, NGOs, embassies, foreign military forces, Afghan governmental institutions, foreign and domestic companies, to become their clients. The bank operates from AIB House, which is located in Third Microryan, Hamid Karzai International Airport Road of Kabul City. Bank has its branches in Kabul, Mazar-e-Sharif, Herat, Kandahar, Jalalabad, Kunduz, Pole-e-Khumri, Helmand, Nimruz and Khost. Afghanistan International Bank holds $790 million in…

Afghanistan International Bank at a glance Afghanistan International Bank (AIB) is the largest, most profitable private bank in Afghanistan and the only Afghan bank with international transfer to all countries, with its head office in Kabul. The bank has thirty seven branch offices in the major cities of the country. AIB has international shareholders, two Afghan business groups, one Afghan/American business group. It opened in 2004. AIB operates primarily as a commercial wholesale bank and targets, among others, multilateral organizations, UN entities, NGOs, embassies, foreign military forces, Afghan governmental institutions, foreign and domestic companies, to become their clients. The bank operates from AIB House, which is located in Third Microryan, Hamid Karzai International Airport Road of Kabul City. Bank has its branches in Kabul, Mazar-e-Sharif, Herat, Kandahar, Jalalabad, Kunduz, Pole-e-Khumri, Helmand, Nimruz and Khost. Afghanistan International Bank holds $790 million in…

Afghanistan International Bank at a glance Afghanistan International Bank (AIB) is the largest, most profitable private bank in Afghanistan and the only Afghan bank with international transfer to all countries, with its head office in Kabul. The bank has thirty seven branch offices in the major cities of the country. AIB has international shareholders, two Afghan business groups, one Afghan/American business group. It opened in 2004. AIB operates primarily as a commercial wholesale bank and targets, among others, multilateral organizations, UN entities, NGOs, embassies, foreign military forces, Afghan governmental institutions, foreign and domestic companies, to become their clients. The bank operates from AIB House, which is located in Third Microryan, Hamid Karzai International Airport Road of Kabul City. Bank has its branches in Kabul, Mazar-e-Sharif, Herat, Kandahar, Jalalabad, Kunduz, Pole-e-Khumri, Helmand, Nimruz and Khost. Afghanistan International Bank holds $790 million in…

Identify the key economic environment elements (GDP, Business Lifecycle, Inflation/Deflation, Income, Unemployment, identify it's effect on consumers and how products will be marketed.    Philippines plunges into recession as economy shrinks 16.5% in Q2 Latest lockdown dampens hopes for strong near-term recovery MANILA -- The Philippine economy shrank a record 16.5% in the second quarter, the country's statistics agency said on Thursday, throwing the nation into a technical recession. The April-June gross domestic product figure covers economic activity during the peak of the initial lockdown to combat the spread of coronavirus, which was imposed in mid-March before being eased in June. It is much worse than the 9.0% contraction forecast in a Reuters poll. The economy contracted 0.7% in the quarter ended March, the first negative growth in two decades, putting the first-half contraction at 9% and pulling the plug on what was one of Southeast Asia's fastest-growing economies before the…

When can market fail? List and briefly explain at least 2 instances of market failure(explain why companies do not address these but government needs to do so). Compare and contrast economic policies with social assistance policies.

FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics. Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish. The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers. Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In aquaponics, you have the opportunity to have, at the same time, multiple sources of…

FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics.        Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish.        The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers.        Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians.        “In aquaponics, you have the opportunity to have, at the same…

FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics.       Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish.        The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers.        Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In aquaponics, you have the opportunity to have, at the same time,…

FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics.       Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish.        The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers.        Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In aquaponics, you have the opportunity to have, at the same time,…

FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics.        Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish.        The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers.        Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians.        “In aquaponics, you have the opportunity to have, at the same…

FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics.        Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish.        The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers.        Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians.        “In aquaponics, you have the opportunity to have, at the same…

FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics.        Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish.        The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers.        Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians.        “In aquaponics, you have the opportunity to have, at the same…

FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics.       Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish.        The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers.        Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In aquaponics, you have the opportunity to have, at the same time,…

FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics.        Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish.        The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers.        Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians.        “In aquaponics, you have the opportunity to have, at the same…

FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics. Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish. The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers. Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In aquaponics, you have the opportunity to have, at the same time, multiple sources of…

FAO-Funded Aquaponics Project Launched In Barbados Barbados GIS – The United Nations Food and Agriculture Organization (FAO) has collaborated with the Ministry of Maritime Affairs and the Blue Economy, and local business Adams Aquafarms, on a project to train persons in aquaponics. Aquaponics is a sustainable way of integrating land-based fish farming with plant production. Both are placed in a tank, and the set up allows for them to coexist, with the waste produced by the fish fertilizing the plants, while the plants purify the water for the fish. The training, funded by the FAO, will take place at a demonstration facility, located at Adams Aquafarms, Hopewell, St. Thomas. The FAO is currently targeting 30 entrepreneurs and 10 teachers. Minister of Maritime Affairs and the Blue Economy, Kirk Humphrey, believes the project will be “transformative”, as it has the potential to empower Barbadians. “In aquaponics, you have the opportunity to have, at the same time, multiple sources of…