Presentation Module Five

You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.

You are the manager of digital communications of a furniture manufacturing company.state at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.

Discuss and explain the 4 mobile marketing objectives as follows: Increase brand awareness, exposure, and image; Increase traffic, leads, sales, and conversion; Improve customer service, and Increase engagement, retention, and loyalty and build relationships as well as their value for organizations. Explain with specificity, two popular applications that may help an organization/business  improve its customer service in a more effective manner. Why? Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims.

Give examples of the nature of the role as a digital marketing assistant encompassing responsibilities such as content creation, social media management, and data analysis in the dermo-cosmetics industry

Some companies use a social networking strategy in which they avoid making direct advertising or brand statements. Develop the link between internet and E-commerce also explains the positive and negative aspects.

Discuss advantages/disadvantages of email marketing as an outbound vs an inbound strategy. Develop an effective email marketing strategy for a company selling various insurance policies like travel, medical, bike and car insurances etc. Make appropriate assumptions to develop the email campaign.

Explain various social media platform that will be used by soft drink company to market their brand?

Identify and outline at least three (3) characteristics of ANY TWO e-business models that strategic planners may incorporate in the strategic e-marketing plans.  Give an example of each of the two business models selected.

Aref has an e-commerce company and uses mobile CRM to interact with the customers. Explain the four (4) steps Aref needs to follow to implement a mobile CRM system. Why businessmen such as Aref prefers to use mobile CRM compared to the traditional method? What are some of the drawbacks of using mobile CRM?

ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social Media enhances the sales of Zara this business : Describe all the types of Social Marketing platforms available for Zara business to use to connect with their target customer write a creative advice for Zara  business to improve their sales.

What are the main benefits of using the internet for marketing purposes? Highlight the differences between traditional marketing and e-marketing. Choose an internet-based firm and: (i) Undertake a profile of their customer base using demand analysis; (ii) Undertake a profile of their marketing mix; (iii) Identify the values that underpin the brand. How can interactive television improve customer service as a medium for e-commerce? Explain how the marketing function of an organisation can benefit from using a customer relationship management (CRM) system.

Write a summary of 'Email Marketing in the Digital Age' by April Mullen.

In what ways the "6Is of the e-marketing mix" framework can be leveraged by marketers to gain a competitive advantage in the digital landscape? Which of the six key areas are the most important and why? Please provide specific examples to support your arguments and insights. Additionally, consider how the digital marketing landscape has evolved since McDonald and Wilson's original framework was introduced in 1999 and how this may impact the relevance and applicability of the "6Is" today.

In designing a Social Media Marketing (SMM) campaign for a new product, what factors should be considered when selecting the appropriate social media platforms? Who is the target audience or customer segment for the new service or product? When creating a social media campaign, how can this information be used? What is the unique value proposition of the new service or product that can be shown through social media? How will the new service or product be promoted and distributed through social media? Analyzing the performance of a Social Media Marketing campaign is crucial for optimizing its effectiveness. Which key metrics should be monitored and analyzed, and how can social media analytics tools assist in measuring the success of a new product campaign? Discuss the importance of tracking metrics such as reach, engagement, conversions, and return on investment (ROI) in evaluating the performance and making data-driven adjustments to the campaign strategy.

Outline the stages in a strategic e-marketing planning process, for each stage noting two aspects that are of particular importance for digital marketing

Elaborate 5 potential failures or problems in Digital Marketing Planning.

The article Coca-Cola & Content-Based Marketing Strategy available at https://medium.com/touchstorm/coca-cola-content-based-marketing-strategy-ae9d561e46cb discusses the content marketing strategy of Coca Cola, of which one core element is that of storytelling. In your own words, what is storytelling? Describe and critique at least one example of a company or brand that uses (or has used) storytelling as part of its e-marketing plan.

The article Coca-Cola & Content-Based Marketing Strategy available at https://medium.com/touchstorm/coca-cola-content-based-marketing-strategy-ae9d561e46cb discusses the content marketing strategy of Coca Cola, of which one core element is that of storytelling. In your own words, what is storytelling? Describe and critique at least one example of a company or brand that uses (or has used) storytelling as part of its e-marketing plan. Avoid using the examples already provided in this Unit The article Coca-Cola & Content-Based Marketing Strategy available at https://medium.com/touchstorm/coca-cola-content-based-marketing-strategy-ae9d561e46cb discusses the content marketing strategy of Coca Cola, of which one core element is that of storytelling. In your own words, what is storytelling? Describe and critique at least one example of a company or brand that uses (or has used) storytelling as part of its e-marketing plan. Avoid using the examples already provided in this Unit

share some wisdom about social media sites: First, your fave social media site from a user's point of view.  Then, name a favorite product you think would market well using social media; this should be an existing product. Imagine you are marketing that product and promoting it via a social media outlet. Would you use the same social media site as you prefer as a user?  Why or why not? What would your target market look like for the product you are trying to market? Prepare a slogan or approach style you might use in a social media ad - you can describe it, or actually share the script with the class.

Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.

Explain business-to-consumer (B2C)e-marketing.

Social Media Marketing will feature at all stages of the Buyer’s Journey. Outline and explain the stages of the buyer’s journey and say how social media marketing will be utilized by digital marketers at each stage. Explain at which stage(s) social media will have the greatest impact.

• What Social Media Platforms will you use to market IKEA products online?

Evaluate this statement: "Social media channels have fundamentally changed the way in which many business customers compare alternatives and make buying decisions."

Search for a company in the Internet and identify its vision, mission, goals and objectives, and values. Examine the company's strategic purpose