MKT205_Module_Five_Milestone
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Apr 3, 2024
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Module Five Milestone Worksheet: Place
Nichole Farmer
Southern New Hampshire University
MKT 205: Applied Marketing Strategies
Eric Foster
February 11, 2024
2
PRODUCT
“healthy” carob (chocolate substitute) bars
PERSONA
Millennials, 18 +
PLACE
CHANGES IN THE MARKETPLACE
Change in the marketplace: The economic effect of covid on the marketplace should be explored. How the change addresses the distribution of products to my persona: According to the data found on Mintel about "Convivence Store Foodservice-US, 2021" during the pandemic there were less people driving to stores to do in-person shopping which inadvertently affected the impulse buying strategy. The economic effect of covid resulted in a 30% revenue loss. luckily 18
+ millennials adjusted to ordering bars online or doing curbside pickup, that way they could shop safely. DISTRIBUTION CHANNEL
Potential distribution channel and why it is appropriate for my product and persona: Although ordering bars online can be convenient for consumer who are without transportation,
and like to purchases goods in bulk; it's a lot easier for 18+ millennials to order from convenient/grocery store via Doordash. With Doordash consumers can purchase their pars and have it either delivered to them or get it curbside pickup from a local store saving them time. Most 18 + Millennials are working remote and base their buying habits on how much time they can save.
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Related Questions
s Help
Last edit was seconds ago
11
BIUA
1
Question 1
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ourses / BUSS 103-3-20202/ Exams / Final Exam
The societal marketing concept calls on marketers to balance
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O a. False.
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