JOUR 1001 Paper 1
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Apr 3, 2024
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JOUR 1001
Media Reflection
Introduction:
Use of Personal Media Today Even a decade ago, society has changed
significantly. So much has changed, from the way we consume information and communicate to
the new, aggressive marketing strategies. Ten years ago, the main options for communication
were basic cell phone calls, mail, email, and only a few Instant Messages sent over a clunky
internet connection. How can the media have such a profound impact on our lives? Media is a
computer-based tool that facilitates the production and dissemination of information through
online communities and networks. It can be as small as reading a newspaper or listening to the
radio or as big as looking at a billboard or scrolling through Instagram. Social media has
developed from a simple entertainment platform to a sophisticated integrator of what daily life
demands in only a little over ten years. Social media has fast merged with other aspects of life,
including politics, religion, workplaces, and families. It keeps growing at an astounding rate.
Question Group #1:
As discussed in lecture, we are surrounded by interpersonal
communication and it definitely affects my life in ways from influencing my emotions while
watching a movie or as big as swaying my opinions on important public policy issues. Reflecting
on my media use during 1/24/23- 1/28/23, I would describe my media use as excessive. When
being a college student or just a student in general, it’s easy to be sucked into the screen
throughout the day. Using my laptop, I frequently use apps like Google Docs, Google Drive, and
Canvas during my classes. I also am an avid iPad user and use my iPad to take notes. With this
being said, it’s easy to rack up screen time throughout the day. My main motivations for my
media use are school and homework. It is almost impossible to submit an assignment on paper
and pencil in this era. Even though school is a tremendous motivator for me to use media, my
social circle and friends are also significant motivators. I also think I have fallen within the
engaging in mass medium category as we discussed in the 1/19 lecture. Additionally, I was
thoroughly shocked by the amount of times I stumbled across media such as billboards and
advertisements.
Question Group #2:
Discussing media use and my estimation, my media use didn’t align with
my estimated media use regarding news, entertainment, and social media. Personally, I guessed
that I would consume 20 hours of media, within a three-day period. Calculating my results and
reflecting them upon my estimation and my media diary, in total, within a three-day period, I
spent 35 hours consuming media. My typical days of media use included productivity apps and
ended with entertainment apps like Tiktok and Netflix to end my day. Therefore, a reason that led
me to misestimate how much media I use is to not taking into account the time I spend on my
laptop. Reflecting on how my media is used for schoolwork compared to non-schoolwork use is
extremely drastic. With 35 hours of media usage, 18 hours of non-school work, and 16.8 hours of
schoolwork use, I absorbed more media on days of non-school work rather than schoolwork use.
I was extremely surprised by this result because it seems apparent that I am constantly doing
schoolwork, but on the other hand, I lose track of time when I’m on social media and
entertainment apps.
Question Group #3:
For this question group, three media encounters I will discuss from my
media diary, are Tiktok, Google, and Google Drive. First, on 1/24, I went on Tiktok ten times, for
a total of 60 minutes. As we all know Tiktok is an app where people of all ages can post and
share, I easily get sucked into watching. As I learned within the PR lecture on 2/9, both
demographics and psychographics are crucial to marketing since they help you understand your
target audience and customize your marketing plan. These two methods of audience
segmentation work best when combined to develop marketing campaigns by marketing
professionals. On Tiktok they use a mixture of demographics and psychographics within the app,
they are targeting young adults and teenagers. I would say I am extremely similar to the target
audience, as I am a young adult. Using evidence within the media content such as lifestyle,
comedy, and skit videos leads me to believe that it is in fact the target audience. For the second
two, Google and Google Drive, are similar so combining them makes the most sense. The
audience they are targeting is teachers, young adults, and those in the business industry. Using
demographics like education and employment, and psychographics like lifestyles and values,
leads me to believe that this is the correct target audience.
Question Group #4:
Considering the potential impact my media diet has on me personally, my
media choices both reflect and shape my identity. In my free time, I like watching lifestyle
videos or beauty videos and this reflects onto media platforms like Tiktok. However, even on
innocent videos, you do see the ugly truth of the world via negative comments and hate. I think
this impacts my views of the world drastically. Using the Media Today textbook, it gives an
example of how mass media impacts individuals' views of the world stating “it presents
unfortunate prejudices of the world by systematically using stereotypes” (Turow, 19).
Question Group #5
: An individual's media diet has impacts on society no matter how broad.
The amount of media one consumes can have a significant impact on one's opinions and social
judgments. This is true because the media influences people's attitudes, ideas, and opinions while
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