Case Study 10

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School

York College of Pennsylvania *

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Course

350

Subject

Management

Date

May 9, 2024

Type

docx

Pages

2

Uploaded by DeanMoose2665 on coursehero.com

1. If you were faced with Chief Elwood James's dilemma, what would you do? What would you find alluring about Marietta Hughes's offer? Or do you find Hughes's proposal repugnant? Please elaborate. It’s a hard thing to decide. Chief Elwood is in a hard spot. I think I would let the new hazmat truck be sponsored by Lucky Sevens. This is simply because it is a matter of public safety. I think that since the city won’t find new equipment, that Chief Elwood needs to take the help where he can get it, especially since population numbers are increasing. I think that Marietta made an alluring offer of $600,000 for the Lucky Sevens Casino to have their logo on the side of a public vehicle. I think that Hughes’s proposal is a bit distasteful, but I can see why it can be a good thing and I think the public will eventually get over that. 2. Explain why you would either accept or reject the offer from lucky Sevens. How would you justify your decision? Would your justification be the same it you were making it before the city council or the citizenry? Please explain. I think I would have to accept the offer from Lucky Sevens. This is simply because if I were Chief Hughes, I would be worried about the safety of my community. Especially with population numbers increasing, the number of fires and dangerous scenarios are more likely to increase, and the fire department won’t be able to keep up with them with their outdated equipment. I would make the same justifications if I was before the city council. This is to show them that the fire department has to turn to a casino for sponsorship for new equipment since the city won’t fund it. 3. Although this case involves a local government entity, nonprofit organizations have also used commercial advertisements as a means to generate revenue. What are the implications of using or featuring commercial messages or logos on a nonprofit organization's printed educational materials, social media, or websites? Justify your answers. Including commercial messages or logos on nonprofit materials can harm the organization's credibility and trustworthiness by blurring the line between its mission and commercial interests. It may also raise concerns about the organization's values and priorities, potentially alienating supporters who expect the nonprofit to focus solely on its mission-driven work.
4. Please develop a policy statement that could guide a board of directors in its thinking about the appropriateness of an affiliation with commercial advertising and in its use of such advertising. The fire department may choose the right to display or not display commercial advertising.
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