MHA5010_BantaLucresha_Assessment1-1

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Capella University *

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5010

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Health Science

Date

Dec 6, 2023

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docx

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8

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1 Current Environmental Analysis Capella University Lucresha Banta July 14, 2023
2 The healthcare organization that I have selected is UnitedHealthcare Group. UnitedHealth Group, located in Minneapolis, MN, is a health care and well-being company. UnitedHealth Group is a managed healthcare company that promotes evidence-based medicine, simplifies the administrative aspects of healthcare delivery, and provides actionable and relevant data to help physicians, consumers, employers, and healthcare professionals to make better and more informed healthcare decisions (www.uhc.com). Directional Strategy Directional strategy is a company’s “mission, vision, values, and strategic goals” (Ginter, Swayne, & Duncan, 2018, p. 165). UnitedHealth Group’s values include integrity, compassion, relationships, innovation, and performance. UnitedHealth Group’s mission statement is “helping people live healthier lives and helping make the health system work better for everyone” (www.uhc.com). UnitedHealth Group’s priorities are achieving universal coverage, affordability, and health outcomes ( wwww.uhc.com ). “Informed by our stakeholders, our sustainability priority areas reflect our commitment to providing distinct value to those we are privileged to serve and society more broadly. Our five strategic growth priorities — value-based, comprehensive care delivery; health benefits; health technology; health financial services; pharmacy services — reflect how we see our business objectives and mission working in tandem to support a healthier society” ( 2021-sustainability-report.pdf (UnitedHealth Group.com) . External Environment
3 A PEST analysis uses political, economic, social, and technological information or factors that could affect a business now or in the future [ CITATION Mar23 \l 1033 ]. The analysis helps management better understand the market and prepare for potential shifts. Some external factors affecting UnitedHealthcare Group include other managed healthcare companies such as The Cigna Group, Humana, Blue Cross Blue Shield, and Aetna. The competitive factors that can affect business include sales, pricing, and marketing of the products and services, consumer satisfaction, product innovation, level of quality of products and services, network capabilities, market share, efficiency of administration operations, product distribution systems, financial strength, and marketplace reputation. Political factors include government regulations, CMS regulations, hospital regulations, healthcare bills, legislation, and funding. Patients’ financial status, ability to pay for healthcare services, and social determinants of health are all economic factors to consider. Social factors include changes in the age demographics of consumers and changes in spending habits of consumers post covid. Due to more people having internet access, consumers can more easily shop and use information from the internet to help make more informed decisions. Technology factors include what AI services other companies have available to their members and how easy their platforms are to use. Consumers, both members, and providers, appreciate the ease of use when it comes to using media that companies have to offer. The more complicated they are, or the more issues there are, the less likely the consumer will use the company. Internet security and the protection of personal data are important. The extent of internet security depends on the quality of hardware and software, which may
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