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University of Rhode Island *

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Communications

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May 7, 2024

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pdf

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6

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Rodov 1 Running Head: Men’s Mental Health Marketing Men’s Mental Health Awareness David Rodov Communication Fundamentals Professor L’heureux March 1 st , 2024
Rodov 2 1. Men ’s mental health is a rising issue in the last few years. While some may say that they should go to therapy, that is not exactly as common as you think. Did you know that Entering therapy has frequently been described as being in direct conflict with the culture of masculinity” (Rochlen, 2005, p. 1). Current cultural norms create a bad environment to get mental health help as a man. 2. My name is David Rodov, a sophomore at the University of Rhode Island and I have dedicated more than half of my sophomore semester to researching the stigma surrounding men’s mental health and how to give men a sense of comfort in getting help when it is needed. 3. I am sure everyone knows a man in their life. It could be a father, grandfather, boyfriend, and many others. It is important to know how to help them and what to look out for. We need to, as a society change the culture of masculinity so that men are not afraid of getting help. 4. In this presentation I will be discussing and informing about the ways you can raise awareness for men’s mental health and how you can make a difference to help those you love. 5. The three main points I will be discussing are: preference for activity over talking, conflict with masculine identity, and challenges in marketing mental health services to men. 6. Preference for Activity Over Talking:
Rodov 3 a. The quote "For most men, an initial focus on activity rather than 'talking' is a safer way to facilitate engagement" by Robertson (2016, p. 9) highlights an important aspect of men's mental health and communication preferences. This statement underscores the idea that many men may find it more comfortable and effective to engage in activities or physical tasks as a means of addressing their mental health concerns, rather than engaging in verbal discussions or emotional expression. One interpretation of this quote is that men may feel more at ease and less vulnerable when participating in activities that allow them to channel their emotions or frustrations through physical movement or exertion. Engaging in activities such as sports, exercise, hobbies, or hands-on tasks provides an outlet for men to process their feelings and cope with stressors in a manner that feels natural and familiar. b. Physical Expression of Emotions: Men may prefer to express their emotions through physical activities rather than through verbal communication, as it aligns more with societal expectations of masculinity and allows them to process their feelings in a way that feels less vulnerable. c. Engagement through Activity: Many men may find it more comfortable to engage in activities such as sports, outdoor activities, or creative pursuits as a way to address their mental health concerns rather than through verbal discussions. 7. Conflict with Masculine Identity and Help-Seeking: a. Stigma Surrounding Vulnerability: Traditional notions of masculinity often equate vulnerability with weakness, leading men to perceive seeking help for mental health issues as a threat to their masculine identity.
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