Reference > Usage > The Columbia Guide to Standard American English
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Kenneth G. Wilson (1923–).  The Columbia Guide to Standard American English.  1993.
 
UP STYLE, DOWN STYLE
 
 
An up style of capitalization (and to some minds punctuation as well) tends to use a good deal of each; a down style uses as little of each as possible. In an up style, both Elm and Street are capitalized: Elm Street; a down style capitalizes only Elm: Elm street. An up style punctuates a series thus: a dog, a cat, and a duck; a down style does it: a dog, a cat and a duck. If your words are intended for print, find out which style your publisher prefers and adhere to it.  1
 
 
The Columbia Guide to Standard American English. Copyright © 1993 Columbia University Press.

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