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| The Columbia World of Quotations. 1996. |
| NUMBER: | 61773 |
| QUOTATION: | The final key to the way I promote is bravado. I play to people’s fantasies. People may not always think big themselves, but they can still get very excited by those who do. That’s why a little hyperbole never hurts. |
| ATTRIBUTION: | Donald Trump (b. 1946), U.S. businessman, and Tony Schwartz, writer. Trump: The Art of the Deal, ch. 2 (1987). |
| The Columbia World of Quotations. Copyright © 1996 Columbia University Press. |
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