hoopla. The American Heritage® Dictionary of the English Language: Fourth Edition. 2000.

The American Heritage^® Dictionary of the English Language: Fourth Edition. 2000.

hoopla

SYLLABICATION:	hoop·la
PRONUNCIATION:	hplä, hp-
NOUN:	Informal 1a. Boisterous, jovial commotion or excitement. b. Extravagant publicity: The new sedan was introduced to the public with much hoopla. 2. Talk intended to mislead or confuse.
ETYMOLOGY:	Perhaps from French houp-là, upsy-daisy! : houp (of imitative origin) + là, there; see voilà.


The American Heritage^® Dictionary of the English Language, Fourth Edition. Copyright © 2000 by Houghton Mifflin Company. Published by the Houghton Mifflin Company. All rights reserved.