Inflected forms: pro·mot·ed, pro·mot·ing, pro·motes 1a. To raise to a more important or responsible job or rank. b. To advance (a student) to the next higher grade. 2. To contribute to the progress or growth of; further. See synonyms at advance. 3. To urge the adoption of; advocate: promote a constitutional amendment.4. To attempt to sell or popularize by advertising or publicity: commercials promoting a new product.5. To help establish or organize (a new enterprise), as by securing financial backing: promote a Broadway show.
ETYMOLOGY:
Middle English promoten, from Old French promoter, from Latin prmovre, prmt- : pr-, forward; see pro1 + movre, to move; see meu- in Appendix I.